The Dallas Symphony Association has an exciting opportunity for a Digital Marketing Manager. Reporting to the Director of Marketing, the Digital Marketing Manager is a critical member of the Marketing and Guest Services team and works closely with all departments, as well as our media partners, to market and promote the Dallas Symphony Association, our concerts, and special events. The day-to-day responsibilities for this role include designing, executing, and analyzing email marketing campaigns; website maintenance, webpage creation, and managing web developers; email and website Tessitura integrations; writing website and email copy, creating targeted email content, and managing email lists; and tracking campaign performance and completing campaign wrap-up reports.
Responsibilities include (but are not limited to) :
Email Marketing
- Create compelling email content to drive ticket sales and donations, working in collaboration with Creative Services and with Communications & Media
- Build and manage targeted lists and automations including marketing messaging and pre / post-concert communications
- Create and design email templates
Website Maintenance
Create, revise, and update pages and forms within the DSO website on behalf of all DSO departmentsWork with Guest Services to ensure Tessitura integrations are optimized, creating an easy and secure purchase path for our patronsManage website functionality and spearhead ongoing navigation and overall site updatesOptimize webpage layout and design and ensure the website reflects the DSO's brand standardsReporting, Recapping and Developing Insights
Work with the Director of Marketing to develop strategic email campaigns to increase engagement and repeat attendance within appropriate deadlines and design parameters that include compelling content for each product linePrepare monthly and campaign specific post-concert reportsEvaluate tactics, assess impact, and adjust strategies to improve the effectiveness of our email marketing and websiteIn-Venue Marketing Material Maintenance
Develop a plan for in-venue signage and collateral, and work with the Creative Services team on design and timelines to make sure marketing collateral is always up-to-dateCreate and schedule in-venue videos that are shown on the television monitors at each concertOversee production, content and calendar for promotional signs, posters and bannersThe Dallas Symphony provides excellent benefits, free parking, and tickets when available. No phone calls, please.
The Dallas Symphony Orchestra is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. The Dallas Symphony Orchestra is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.
EOE- Equal Opportunity Employer
Bachelor's degree in Marketing and / or Communications preferred, and a minimum of 1-3 years related experience in the arts and entertainment industrySuperb writing and storytelling skills, with strong copywriting experienceA relentless data-driven approach to everything marketing; familiarity with Google Analytics, Tessitura, and other tracking tools preferredFamiliarity with email platforms and HTML requiredDemonstrated ability to simultaneously think strategically and creativelyOutstanding prioritization and communication skills with the ability to meet deadlines, manage multiple projects at once, interact with a broad variety of internal departments and external entities, manage and traffic multiple prioritiesResults-oriented team player with the ability to initiate and independently drive programsSuccessful record of accomplishment in marketing for an arts audience preferredAbility to troubleshoot and solve problems independentlyProficiency in Microsoft Office Suite of products, including Excel, Word, PowerPoint, and Outlook is requiredThe ability to work occasional concert duty as assigned on nights and weekends is requiredPI262522620
