Marketing Manager

DandyMen Co. is on a mission to democratize premium grooming, delivering professional, barber-backed products to men everywhere. We’re looking for a Marketing Manager to drive brand awareness, community engagement, and content performance through influencer marketing, organic social, affiliate programs, and UGC strategies.

You’ll lead our Content Acquisition & Social Growth strategy, acting as both a strategist and executor across high-impact marketing channels. Success in this role means you’re not just building content pipelines—you’re growing the brand’s cultural footprint, increasing customer engagement, and directly impacting revenue through smart, performance-driven content and partnerships.

This is a high-visibility, high-impact role reporting directly to the executive team, with opportunities to collaborate across product, eCommerce, and creative.

• Building a consistent, scalable flow of creator and community-driven content
• Launching influencer campaigns that generate high engagement, positive sentiment, and strong conversion
• Driving social channel growth through trend-aligned, brand-relevant organic content
• Growing an affiliate and ambassador program that supports customer acquisition
• Aligning content strategy with the marketing calendar, launches, and seasonal promos

• Develop and manage the influencer & creator marketing strategy, from recruitment to content delivery
• Build and scale pipelines for UGC and ambassador-driven content
• Lead organic social content development, posting cadence, and trend monitoring across platforms (IG, TikTok, YouTube Shorts)
• Own and grow affiliate and ambassador marketing programs, including outreach, tracking, and performance optimization
• Collaborate across teams to ensure marketing calendar alignment, homepage and email content support, and campaign messaging
• Measure and report on KPIs including: Engagement Rate, Content Volume, Conversion Rate, Follower Growth, Brand Sentiment, and Affiliate Revenue

• 3–5 years experience in marketing, influencer relations, or social media management, ideally in a DTC, grooming, beauty, or lifestyle brand
• Strong understanding of organic content, creator ecosystems, and trend-driven marketing
• Proven experience managing creators, influencers, or ambassadors from outreach to execution
• Excellent communication, organization, and project management skills
• Proficiency in tools such as Meta Business Suite, TikTok Creative Center, CreatorIQ, Klaviyo, or equivalent platforms
• Comfortable working cross-functionally with creative, eComm, and executive teams
• Data-driven mindset with the ability to analyze and optimize for performance

• Competitive salary performance-based bonus opportunities
• Creative freedom and opportunity to lead brand-shaping initiatives
• Discounts on all products and early access to new launches
• Growth potential in a fast-scaling brand