What are the responsibilities and job description for the Marketing Communications Specialist position at Datamars?
ABOUT DATAMARS
Datamars is a global data solutionscompany with a 30 year legacy in animal and textile solutions. Building on ourhistory as a successful RFID identification and data solutions company, webring together products, technologies & capabilities to put powerful datain the hands of our livestock, pet and textile customers so they can makebetter informed decisions. Our solutions deliver insights that help customersdefine what now looks like, what tomorrow could be and to track theimprovements to get there.The results? More profitable decisions, lessenvironmental impacts and higher quality of life.
Our vision is clear : World leaders in harnessing the power of datato measurably improve productivity and quality of life.
Our purpose is strong : It guides our actions and behaviors andreflects our commitment to do the right thing for our customers. It gives uscourage to take on big challenges!
Our mission is simple : Information is the way to a better, moresustainable world.
INSIGHT INTO THE ROLE
As the Marketing Communications Specialist,you will lead all communications efforts for Datamars Livestock, creating andexecuting strategies to enhance brand visibility and support revenue goalsacross North America. This role involves developing impactful messaging andmaterials that effectively communicate our brand value and product benefits tocustomers in the livestock industry.
KEYRESPONSIBILITIES
- Marketing Communications Strategy : Develop and implement a marketing communications plan with a comprehensive content and advertising calendar to support brand goals.
- Content Creation & Management : Oversee the creation and end-to-end delivery of product marketing materials, including launch presentations, website copy, packaging, media releases, datasheets, brochures, flyers, and campaign assets.
- Event & Trade Show Leadership : Serve as the primary lead for planning and executing trade shows, industry events, and key marketing gatherings, ensuring brand consistency and engagement.
- Retail Merchandising Strategy : Design and execute point-of-purchase materials and retail merchandising strategies that support brand visibility in stores.
- Digital & Print Content Support : Manage the creation of digital and print content, including advertorials, ads, and online publications, and support packaging design and improvement initiatives.
- Brand Champion : Ensure all communications adhere to brand guidelines, maintaining consistency in tone, voice, design, and messaging.
- Cross-Functional Collaboration : Build positive relationships with internal teams and external partners (agencies, designers, videographers, etc.) to align messaging and drive cohesive branding efforts.
Organizational Excellence : Exceptional organizational skills with a knack for managing details and timelineseffectively.
QUALIFICATIONS & EXPERIENCE
CULTURE & VALUES
As a vertically integrated businesswith a head office in Switzerland and market-based operations in over 21countries, we unite people from diverse sectors, backgrounds, countries andprofessions. This proudly diverse and inclusive culture strengthens ourcollective abilities to make a measurable difference to the profitability andquality of life of customers, the sustainability of sectors and the future ofthe environment.
We have R&D hubs in Switzerland, New Zealand and Chiang Mai, productionfacilities in six locations and sales and marketing hubs in over 24 locationsworldwide. We are constantly evolving, which allows our people to engage withstimulating & innovative technology, products & projects.
EQUAL OPPORTUNITY EMPLOYMENT POLICY
DATAMARS provides equal employment opportunities to all employeesand applicants for employment and prohibits discrimination and harassment of any type withoutregard to race, color, religion,age, sex, national origin, disability status, genetics, protected veteranstatus, sexual orientation, gender identity or expression, or any othercharacteristic protected by federal, state, or local laws.
Interested candidates are encouraged to applydirectly at https : / / datamarsinc.easyapply.co
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