What are the responsibilities and job description for the Social Media Strategist position at Desert Publications Inc?
This is a full-time, in-office position and will require event attendance and travel within Greater Palm Springs. Remote applications will not be considered.
Desert Publications Inc. is looking for a social media strategist to join our team in sunny Palm Springs, California. As an independently owned company, we produce a variety of consumer and custom publications, including the award-winning monthly magazine Palm Springs Life, along with a dynamic website, digital portfolio, major local events, and branded merchandise.
In this role, you will collaborate with both editorial and marketing teams to create and share engaging multimedia content. You’ll monitor key performance indicators, report on campaign effectiveness, and develop strategies to enhance our platforms. A passion for new media is essential, as is a strong interest in visual storytelling and back-end analysis.
We seek candidates who can craft compelling content in a branded voice and effectively engage with our audience both online and in person. You will work closely with the editor-in-chief and director of marketing, coordinating with various teams including editorial, sales, product development, events, and audience development.
This full-time, salaried position requires in-office presence and offers opportunities for creative growth alongside our talented team. Benefits include medical, dental, vision, life, and pet insurance options; two weeks of paid vacation; and a 401(k) plan.
Responsibilities Include:
Education and Skill Requirements:
Salary range: $50,000 - $54,000
Desert Publications Inc. is looking for a social media strategist to join our team in sunny Palm Springs, California. As an independently owned company, we produce a variety of consumer and custom publications, including the award-winning monthly magazine Palm Springs Life, along with a dynamic website, digital portfolio, major local events, and branded merchandise.
In this role, you will collaborate with both editorial and marketing teams to create and share engaging multimedia content. You’ll monitor key performance indicators, report on campaign effectiveness, and develop strategies to enhance our platforms. A passion for new media is essential, as is a strong interest in visual storytelling and back-end analysis.
We seek candidates who can craft compelling content in a branded voice and effectively engage with our audience both online and in person. You will work closely with the editor-in-chief and director of marketing, coordinating with various teams including editorial, sales, product development, events, and audience development.
This full-time, salaried position requires in-office presence and offers opportunities for creative growth alongside our talented team. Benefits include medical, dental, vision, life, and pet insurance options; two weeks of paid vacation; and a 401(k) plan.
Responsibilities Include:
- Develop, implement, and manage and a measurable social media strategy
- Define, monitor, and report on relevant KPIs to various departments
- Create compelling social media content across all platforms (in photo, video, and word)
- Audience development and engagement on social and at events
- Report on campaigns and adjusting strategies in real time
- Monitor trends using the latest social media tools and best practices to keep content fresh and relevant
- Ensure all content aligns with the brand’s voice, style, and values across all platforms
- Assist in planning and executing social media campaigns, including promotions, contests, and collaborations
- UGC and influencer collaborations
- Budget management and communication with freelancers
Education and Skill Requirements:
- Minimum five years’ digital/social media experience, preferably at a media company
- Excellent knowledge of social media platforms and practices
- Strong aesthetic sensibilities; photography, videography, and caption writing skills (AP style)
- Proven audience development skills and experience researching audience and buyer personas
- Experience running and reporting on multiplatform social media campaigns
- Excellent understanding of social media KPIs
- Practical knowledge of SEO and web traffic metrics
- Familiarity with Sprout Social, Later, WordPress, Adobe Photoshop, and Adobe Premiere
- Ability to thrive in a high-volume, deadline-driven environment
- Bachelor’s degree in marketing, communication, or relevant field preferred
Salary range: $50,000 - $54,000
Salary : $50,000 - $54,000
