Director of Marketing

About Destination Door County

Destination Door County (DDC) is a mission-driven organization dedicated to promoting Door County as a premier travel destination while encouraging sustainable and balanced tourism that benefits both residents and visitors. Through strategic marketing, education, and collaboration with community partners, we help raise awareness and inspire responsible travel that supports the county’s natural, cultural, and economic vitality.

Position Overview

The Director of Marketing is responsible for developing, implementing, and overseeing integrated marketing and branding strategies that align with DDC's strategic plan and drive tourism growth in a responsible and community-centered way. This senior leader will manage all marketing efforts across digital and print while analyzing performance metrics and market trends. The ideal candidate will be a highly strategic and collaborative marketing expert with proven experience leading brand development and campaign management in destination marketing or tourism-related industries.

Key Responsibilities

1. Strategic Leadership:

• Working with DDC’s Agency of Record (AOR), develop and implement a comprehensive marketing strategy aligned with DDC’s mission, vision, and promise.
• Working with DDC’s AOR, identify target audiences, key markets, and growth opportunities to drive year-round tourism.
• Foster collaboration with internal departments, Community Business Associations (CBAs), and external partners.

2. Brand Management:

• Oversee brand development and ensure consistent messaging across all platforms.

3. Campaign Development

• With DDC’s AOR, ensure the planning, execution, and optimization of multi-channel marketing campaigns, including digital, print, video, and experiential marketing to produce positive results following the Strategic Plan and Key Performance Indicators.

4. Digital Innovation

• Oversee the organization’s digital presence, including DoorCounty.com, email marketing, and SEO/SEM strategies.
• Integrate with the Communications team for social media platforms.
• Working with the AOR, leverage analytics tools to monitor performance and refine campaigns for optimal ROI.

5. Partnerships and Collaboration

• Work with community stakeholders, lodging partners, and municipal leaders to align marketing initiatives.
• Build co-op marketing opportunities that amplify the reach of local businesses and organizations.

6. Advocacy and Industry Representation

• Professionally and responsibly represent DDC at industry events to stay informed on emerging tourism marketing trends, best practices, and strategic opportunities.
• Ensure that DDC marketing efforts align with community values, support local businesses and keep Door County at the forefront of responsible and sustainable tourism.

7. Data-Driven Decisions

• Analyze tourism trends, visitor behavior, and campaign performance to inform marketing strategies.
• Utilize research and analytics to demonstrate the impact of marketing initiatives on the local economy.

8. Team Leadership

• Lead and mentor the marketing team to foster creativity, professional development, and collaboration.
• Manage relationships with external agencies, freelancers, and vendors to ensure high-quality deliverables.

9. Sustainability Focus

• Incorporate principles of sustainable tourism into marketing strategies to support DDC’s commitment to preserving Door County’s natural and cultural assets.

Qualifications and Skills

• Bachelor’s degree in Marketing, Communications, Business Administration, or related industry experience (Master’s degree preferred).
• 7 years of progressive marketing experience, including leadership roles in tourism, hospitality, or a related industry.
• Strong knowledge of digital marketing tools and techniques, including SEO, SEM, Google Analytics, and social media platforms.
• Exceptional written and verbal communication skills, with a talent for storytelling and brand positioning.
• Strong project management skills with the ability to prioritize tasks and meet deadlines.
• A track record of fostering partnerships and driving collaborative initiatives.
• Passion for sustainable tourism and community-focused marketing.
• Familiarity with Door County’s unique offerings and tourism landscape is a plus.

Benefits

• Health Benefits: Medical, dental, vision insurance.
• Retirement Plans: 401(k) or pension contributions.
• Paid Time Off: Vacation, holidays, sick leave, and parental leave.

PLEASE ATTACH RESUME AND COVER LETTER WHEN APPLYING.

DEADLINE TO APPLY IS MARCH 5, 2025

Job Type: Full-time

Pay: $65,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Professional development assistance
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Commute:

• Sturgeon Bay, WI 54235 (Preferred)

Ability to Relocate:

• Sturgeon Bay, WI 54235: Relocate before starting work (Preferred)

Work Location: In person

Salary : $65,000 - $80,000