Director of Marketing

Job Purpose

Perform functions to develop, implement, and execute strategic marketing plans for the organization, monitor trends, and provide data for use in establishing business objectives.

ESSENTIAL DUTIES And RESPONSIBILITIES

• Direct and implement marketing strategies and the strategy process for new products that align with company objectives.
• Develop and manage the department budget with direct accountability for results and costs.
• Oversee the execution of marketing campaigns including tracking and analyzing results while ensuring activities remain within budgetary limits.
• Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, and consumer trends and translate results into actionable insights for the marketing team.
• Oversee all web-based marketing programs including websites, social media pages, and email campaigns.
• Direct the application and continued maintenance of legal trademarks and patents for all assigned products, brands, and logos.
• Approve innovative marketing ideas in collaboration with the sales team and Marketing leaders.
• Analyze and prepare calendars and promotional presentations.
• Oversee the distribution and prioritization of the marketing teams’ workload and tasks.
• Collaborate with senior leadership to develop growth plans for the organization.
• Ensure deliverables, objectives, and timelines of the marketing team are met.
• Collaborate with other departments on the planning and management of large trade shows, conferences, and events.
• Visit other company locations, customers, and attend industry events as needed.
• Travel up to 25% of time.
• Perform other duties as assigned.
  
  

Supervisory/Management Responsibilities

• Participate in the full cycle of employment including participating in talent acquisition process and providing unbiased feedback focused on candidate qualifications through to end of employment activities, consistently considering alignment with company mission, vision, and values.
• Provide an onboarding experience that allows employees to learn, develop, and acclimate to the company culture.
• Utilize results against goals to identify continuous improvement opportunities and communicate.
• Plan, establish, and communicate work schedules, assignments, and expectations to employees.
• Listen to and address employees’ concerns to resolve issues and lead a culture of respect, teamwork, and collaboration.
• Continuously evaluate, document, and provide feedback to employees through coaching, counseling, motivating, disciplining, and conducting formal annual performance reviews.
• Monitor and process employee attendance records/timecards and PTO in a timely manner.
• Provide leadership to all department activities focused on maximizing teamwork and productivity, minimizing costs, and maintaining a high level of quality standards. vision
  
  

Competencies

• Achievement Orientation: Focusing efforts on meeting challenges and achieving high quality results consistent with the organization’s goals.
• Presentation: Preparing and delivering presentations in a variety of formal and informal settings, engaging the audience, and managing the logistical components of the presentation.
• Market Research & Consumer Behavior: Collecting and analyzing relevant market and consumer data to inform the company’s marketing strategy.
• Accountability: Takes personal responsibility for the quality and timeliness of work and strives to exceed requirements.
• Creative Thinking: Devising new ways to carry out tasks, solve problems, and meet challenges. Bringing a fresh and sometimes unorthodox perspective.
• Communication: Articulate complex matters and effectively express ideas and information in a clear and organized manner, so it is understood by others, both orally and in writing. Speak professionally with various levels of individuals to build strong professional relationships.
  
  

Minimum Required Qualifications

Education: Bachelor’s degree in marketing or related field.

Experience And/or Training

• 7 years of strategic marketing experience.
• 5 years of experience leading a marketing team.
• 3 years of Project Management experience.
  
  

Licenses/Certificates: None

Technology/Equipment: Proficiency working in Microsoft Office Suite with advanced knowledge of Excel, social media platforms, customer relationship management (CRM), and project management software.

Preferred Qualifications

Education: Master’s degree in marketing or related field

Experience and/or Training: None

Licenses/Certificates: None

Technology/Equipment : Experience working with in an enterprise resource planning (ERP) .

Physical And Mental Demands

Sitting for long periods of time, 6-8 hours per day. Walking, speaking, hearing, and seeing. Listen and observe the environment for hazard prevention. Use hands for tools and typing. Semi-frequently lift up to 15 lbs. Some tasks may require the employee to bend, stoop, twist, and turn.

Working Environment

Indoor office working environment. Office is temperature-controlled all year round. Minimal hazards identified.

Employer Statement

An individual in this position must be able to successfully perform the essential duties and responsibilities listed above. The mental and physical requirements are representative of those that must be met by an individual to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position. This job description represents characteristics the individual may encounter while performing the essential functions of this position.

#WBHP