Director of Marketing

JOB PURPOSE :

Oversee, shape and execute innovative, multi-brand marketing strategies that drive brand growth, increase consumer engagement and market share, and support the company's objectives to increase sales and profitability.

ESSENTIAL DUTIES and RESPONSIBILITIES :

Strategic Planning and LeadershipDirect and implement comprehensive marketing strategies and the strategy process for new products that align with company objectives.Collaborate with senior leadership to construct a brand growth plan to increase brand awareness and drive consumer engagement.Set KPIs and metrics to measure the effectiveness of marketing initiatives.Develop and implement strategies to increase product ratings and reviews across key platforms.Budget Management

Oversee the marketing budget planning process, approving significant spending decisions, monitoring budget performance against targets, and adjust as needed.Brand Messaging and Creative Direction

Ensure consistent communication across channels and adapt strategies based on consumer insights and market trends to enhance engagement.Oversee all web-based marketing programs including websites, social media pages, and email campaigns.Direct the application and continued maintenance of legal trademarks and patents for all assigned products, brands, and logos.Market Research and Consumer Insights

Conduct market research and analyze trends to inform strategic planning, product positioning, and marketing initiatives.Leverage data and analytics to maximize ROI and make informed decisions.Monitor feedback to identify trends and areas for improvement, collaborating with product and customer service teams.Cross-Functional Collaboration

Partner with product development, e-commerce, sales, and customer service teams to ensure a consistent brand for seamless execution across all touchpoints.Collaborate with other departments on the planning of trade shows, conferences, and events.Support sales in planning and creating marketing assets, including PowerPoints and other necessary deliverables, for regular presentations to distributors.Additional Responsibilities

Travel up to 25% of the time, including visits between company locations.Perform other duties as assigned.SUPERVISORY / MANAGEMENT RESPONSIBILITIES :

Participate in the full cycle of employment including participating in talent acquisition process and providing unbiased feedback focused on candidate qualifications through to end of employment activities, consistently considering alignment with company mission, vision, and values.Provide an onboarding experience that allows employees to learn, develop, and acclimate to the company culture.Utilize results against goals to identify continuous improvement opportunities and communication.Plan, establish, and communicate work schedules, assignments, and expectations to employees.Listen to and address employees' concerns to resolve issues and lead a culture of respect, teamwork, and collaboration.Continuously evaluate, document, and provide feedback to employees through coaching, counseling, motivating, disciplining, and conducting formal annual performance reviews.Monitor and process employee attendance records / timecards and PTO in a timely manner.Provide leadership to all department activities focused on maximizing teamwork and productivity, minimizing costs, and maintaining a high level of quality standards.COMPETENCIES :

Achievement Orientation : Focusing efforts on meeting challenges and achieving high quality results consistent with the organization's goals.Presentation : Preparing and delivering presentations in a variety of formal and informal settings, engaging the audience, and managing the logistical components of the presentation.Market Research & Consumer Behavior : Collecting and analyzing relevant market and consumer data to inform the company's marketing strategy.Accountability : Takes personal responsibility for the quality and timeliness of work and strives to exceed requirements.Creative Thinking : Devising new ways to carry out tasks, solve problems, and meet challenges. Bringing a fresh and sometimes unorthodox perspective.Communication : Articulate complex matters and effectively express ideas and information in a clear and organized manner, so it is understood by others, both orally and in writing. Speak professionally with various levels of individuals to build strong professional relationships.MINIMUM REQUIRED QUALIFICATIONS :

Education :

Bachelor's degree in marketing or related field.

Experience and / or Training :

7 years of strategic marketing experience.5 years of experience leading a marketing team.3 years of Project Management experience.

Licenses / Certificates : None

Technology / Equipment : Proficiency working in Microsoft Office Suite with advanced knowledge of Excel, social media platforms, customer relationship management (CRM), and project management software.

PREFERRED QUALIFICATIONS :

Education :

Master's degree in marketing or related field

Experience and / or Training :

None

Licenses / Certificates :

None

Technology / Equipment : Experience working within an enterprise resource planning (ERP) system.

PHYSICAL AND MENTAL DEMANDS :

Sitting for long periods of time, 6-8 hours per day. Walking, speaking, hearing, and seeing. Listen and observe the environment for hazard prevention. Use hands for tools and typing. Semi-frequently lift up to 15 lbs. Some tasks may require the employee to bend, stoop, twist, and turn.

WORKING ENVIRONMENT :

Indoor office working environment. Office is temperature-controlled all year round. Minimal hazards identified.

EMPLOYER STATEMENT :

An individual in this position must be able to successfully perform the essential duties and responsibilities listed above. The mental and physical requirements are representative of those that must be met by an individual to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position. This job description represents characteristics the individual may encounter while performing the essential functions of this position.

WBHP