Marketing Director

POSTED: April 11th, 2025 DEADLINE: Until Filled

JOB DESCRIPTION

POSITION: Marketing Director

DEPARTMENT: Marketing

SUPERVISOR: General Manager

LOCATION: Resort

EMPLOYMENT: Full-Time

SALARY: $65,000 - $80,000 (Exempt) D.O.E

LICENSE STATUS: Key-Employee

DESCRIPTION:

The Director of Marketing is responsible for the overall marketing & advertising

strategies, campaigns, player development, staff development and overall performance of

the marketing department. In cooperation with the leadership team they develop,

organize, and initiate the entertainment and promotional activities of the Resort. The

Director is responsible for the Development and success of the Player development team,

the marketing team, and the overall brand for the Resort. Shall be required to read,

implement, and adhere to all NWCR Policies and Procedures, Employee Handbook, LVD

Gaming Ordinance, LVD Gaming Code, Tribal/State Gaming Compact, NIGC Minimum

Internal Control Standards, Indian Gaming Regulatory Act, LVD Tribal Internal Control

Standards, Title 31 Minimum Internal Control Standards, and Gaming Promotions and

Player Tracking System of Internal Control Standards.

RESPONSIBILITIES:

• Provide excellent service to guests, internal and external, through active guest

• Develop, implement, and/or make changes to the gaming operations gaming

• Develop an overarching Brand strategy.

• Develop a comprehensive reinvestment program for all guests.

• In a team environment create internal and external communications (monthly

• Develop, implement, and track recruiting tactics to attract new independent

• Manage and schedule marketing team member’s employees.

• Create and maintain all concept materials (brochures, flyers, advertisements, etc.).

• Recommend and implement marketing strategies to achieve maximum

determine market desire and outreach methods.

• Responsible for compiling competitor information and finding niches in the

• Responsible for Casino entertainment strategy and booking.

• Identify, develop, and evaluate marketing strategy, based on knowledge of

• Evaluate the financial aspects of product development, such as budgets,

and profit-loss projections.

• Formulate, direct and coordinate marketing activities and policies to promote

• Negotiate contracts with vendors and distributors to manage entertainment and

• Use forecasting and strategic planning to ensure the probability of success and

• Create pre- and post-formats for all programs.

• Coordinate and participate in promotional activities and trade shows.

• Initiate market research studies and analyze their findings.

• Consult with customers to gain insight regarding the types of products or services

• Ability to create outcomes using statistical formulas to extract necessary data and

• Ability to define problems, collect data, establish facts, and draw valid

• Ability to interpret an extensive variety of technical instructions in mathematical

• Assists in the development of policies and procedures.

• Responsible for enforcing all rules, regulations, policies, and procedures set by

• Responsible for the training, supervision, scheduling, and development of all

• To remain in compliance with Casino Regulatory policies and procedures,

Management.

• Due to the dynamic Casino Environment from time to time, we require employees

MINIMUM QUALIFICATIONS:

• Must have a High School diploma or GED.

• 5 years Marketing experience in a leadership role.

• Demonstrated proficiency in computer software applications (Microsoft Office

• Must be able to work weekends and Holidays.

• Some travel is required.

• Must be well-groomed appearance and present self in a respectful and courteous

• Ability to work independently while maintaining a close relationship with all

• Ability to read, analyze, and interpret general business periodicals, professional

• Ability to write reports, business correspondence, and procedure manuals.

• Ability to effectively present information and respond to questions from groups of

• Ability to manage multiple tasks simultaneously.

• Must pass background checks and other pre-employment screenings necessary to

PREFERRED QUALIFICATIONS:

• Ten (10) years in marketing Management or related field

• 4-year Degree in marketing and or combination of field related experience

The above statements are intended to describe the general nature and level of work performed by people assigned to

this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills

required of personnel so classified. Management retains the right to add or to change the duties of the position at

any time. Must be able to pass a pre-employment drug screen and applicable background checks related to the

position.

PREFERENCE FOR HIRING:

Preference shall be given when it is established that the applicant meets the

qualifications as stated in the job description. The following order shall be adhered

to for hiring:

• Enrolled LVD Tribal Member

• Parents/Legal Guardian of LVD Tribal member children and spouses of

• Other Native Americans

• All Others
  

Date Approved by LVD Gaming Commission: 04/24/2023

Date Approved by the Public Enterprise Finance Commission (PEFC): 08/29/2023

Northern Waters Casino Resort

P.O. Box 129, N5384 US 45

Watersmeet, MI 49969

Email: hr@lvdcasino.com

Website: http://www.lvdcasino.com/Content/Careers.cfme: 906-358-4226 Ext. 7318

Fax: 906-358-4913gn_____________________________________ Date________________