What are the responsibilities and job description for the Director of Marketing position at Northern Waters Casino Resort?
DESCRIPTION:
The Director of Marketing is responsible for the overall marketing & advertising strategies, campaigns, player development, staff development and overall performance of the marketing department. In cooperation with the leadership team they develop, organize and initiate the entertainment and promotional activities of the Resort. The Director is responsible for the Development and success of the Player development team, the marketing team and the overall brand for the Resort.
RESPONSIBILITIES:
- Provide excellent Guest Service to guests, internal and external through active guest engagement and positive attitude.
- Develop an overarching Brand strategy.
- Develop a comprehensive reinvestment program for all guests.
- In a team environment create internal and external communications (monthly reports, staff e-mail messages, monthly telephone) to our team members.
- Develop, implement and track recruiting tactics to attract new independent patrons via direct mail/ email/ online/ fax/ call campaigns/ Facebook/ blogs, etc.
- Manage and schedule marketing team member’s employees.
- Create and maintain all concept materials (brochures, flyers, advertisements, etc.).
- Recommend and implement marketing strategies to achieve maximum participation in promotional events. Participate in developing new concepts to determine market desire and outreach methods.
- Responsible for compiling competitor information and finding niches in the marketplace.
- Responsible for Casino entertainment strategy and booking.
- Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with marketing personnel and other managers.
- Negotiate contracts with vendors and distributors to manage entertainment and delivery of marketing campaigns.
- Use forecasting and strategic planning to ensure the probability to success and measure future trends.
- Create pre and post-formats for all programs.
- Coordinate and participate in promotional activities and trade shows.
- Initiate market research studies and analyze their findings.
- Consult with customers to gain insight regarding the types of products or services expected to be in demand.
- Ability to create outcomes using statistical formulas in order to extract necessary data and determine outcomes for strategic use.
- Ability to define problems, collect data, establish facts, and draw valid conclusions.
- Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
- Assists in the development of policies and procedures.
- Responsible to enforce all rules, regulations, policies and procedures set by Resort.
- Responsible for the training, supervision, scheduling and development of all Department Team members.
- Due to the dynamic Casino Environment from time to time, we require employees to be flexible and assume other responsibilities assigned by management.
