Paid Social Strategist

Job Title: Paid Social Strategist

Job Type: Full-Time

Reports To: Associate Director of Paid Social

Location: New York City, NY, Hybrid, TueWedThur Onsite, MonFri Remote

Restriction: This opportunity is for candidates residing in or relocating to New York City, NY

Compensation: $80,000 to $85,000 Annually Benefits

The Digital Marketing Recruiters

Digital Marketing Recruiters has been in the digital marketing and recruitment space for over 25 years. We work with highly skilled marketing, digital marketing, and sales professionals and match them with our clients from diverse industries across the United States. Our selection process incorporates comprehensive resume screening, shortlisting, conducting video-recorded interviews and providing client information, administering written assessments (if required by the client), arranging client interviews, and facilitating job offers and placements.

The Client

The client is an award-winning, fully integrated advertising agency with unparalleled expertise across the arts and entertainment, leisure, travel, retail, and tourism sectors. With a focus on creativity, innovation, and consumer experiences, they have a proven record of delivering cross-platform campaigns that get results for new brands and iconic institutions alike.

The Role

The client is looking for a passionate, highly analytical, and results-driven Paid Social Strategist to join their growing performance marketing team in their New York City office. As the Paid Social Strategist, you’ll be responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and sales. The ideal candidate has a growth mindset, deep paid social experience, and an interest in live entertainment, theater, and/or the performing arts. Reporting to the Associate Director of Paid Social, the Paid Social Strategist is a full-time exempt role based in New York City.

Responsibilities

• Plan, launch, manage, and optimize paid social campaigns across platforms including Meta (Facebook and Instagram), TikTok, Pinterest, and LinkedIn.
• Collaborate with the creative team to develop ad concepts and messaging strategies that align with audience insights and campaign objectives.
• Implement structured A/B tests to refine audience targeting, creative performance, and bidding strategies.
• Monitor campaign performance and key metrics regularly, analyzing data to identify trends, insights, and areas for improvement.
• Manage and optimize budgets to maximize performance and ROAS, making real-time adjustments based on performance trends and goals.
• Utilize audience targeting tools and methodologies (e.g., lookalike modeling) to reach the right demographics and refine strategies based on performance data.
• Collaborate closely with cross-functional teams, including client services, creative, content, and business intelligence, to ensure seamless campaign execution.
• Attend client meetings presenting reports to internal and external stakeholders on paid social performance, clearly articulating insights and strategic optimization recommendations.
• Stay informed of industry trends, platform updates, and emerging technologies in the paid social landscape.

Requirements

• 3-5 years of experience managing paid social campaigns across Meta and TikTok is a must; Pinterest, Snapchat, X, LinkedIn, etc. are a plus. Deep understanding of Meta advertising is required.
• Meta Blueprint Certification preferred.
• Strong understanding of key performance metrics (e.g., CPM, CTR, CPC, CPA, CAC, ROAS, CVR, etc.) to identify optimization opportunities.
• Experience managing budgets from five to seven figures per month.
• Knowledgeable about channel best practices, from campaign setup to targeting and creative.
• Exceptional data analytics skills; ability to draw conclusions from data and form actionable insights.
• Excellent communication skills and a demonstrated self-starter with the ability to work autonomously, handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment.
• Proficiency in MS Excel, PowerPoint, and Word.
• Attention to detail and ability to multitask in a deadline-driven environment.
• Curiosity and the inclination to find the “why” behind performance.
• A passion for live theater, arts, culture, attractions, and/or tourism is a plus.
• A working knowledge of paid search is a plus.

Benefits

• A generous PTO policy.
• 1/2 day summer Fridays.
• 100% employer-paid healthcare for employees.
• 100% employer-paid dental care for employees.
• Flexible working hours.
• Hybrid position. Minimum three days per week in the office.
• WFA for set weeks during the year.
• Training and development fund per employee.
• Paid parental leave to a maximum of 12 paid weeks.
• Student loan repayment assistance (or tuition assistance) with years of service.
• Paid sabbatical with years of service.
• Pet-friendly office.