What are the responsibilities and job description for the Paid Search Strategist position at Digital Strike?
Here's the 411: We're looking for a proactive Paid Search Strategist to join our team and use their expertise to drive client success. This is an incredible opportunity for someone with the right skill set, personality, and values to make this position their own and help manage the growth of a rapidly developing agency.
What we need from you:
- Prior experience within the digital marketing space (required 3-5 years).
- Deep understanding of Google Ads and Bing Ads platforms, is a must.
- Passion to win and create competitive campaigns, where the focus is on business results.
- Experience in running Paid Ad campaigns, review keywords against KPIs, craft engaging ad copy and adjust as needed.
- CRO experience through the validation of landing page A/B and multivariate testing.
- Experience running Paid Social campaigns including Meta Ads and LinkedIn Ads, including a deep understanding of building custom audiences.
- Experience driving campaign performance, based on increasing quality score for businesses by aligning keywords, ad copy and landing page copy in the client target market.
- Possess a working knowledge of advanced bid strategies powered by machine learning in each ad platform.
- The chops to make it in a fast-paced, strategy-driven work environment.
- An eagerness and ability to learn, and curiosity to dig into data and trends within platforms such as SpyFu, SEMrush, Ahrefs, Google Analytics etc, (we always want to be the smartest person in the room).
- Confident and effective communication skills as you will be sharing ideas and results both internally and externally.
- Exemplify our Core Values: Caring, Curious, and Competitive.
What your day to day looks like:
- Attend internal and external client meetings to better understand client’s business and goals and discuss strategy.
- Monitor and manage all ad campaigns and adjusting as necessary, include daily monitoring/pacing budgets.
- Understand and evaluate data and explain results to internal team and client team, tying results to client’s expectations and goals.
- Use advanced call tracking methods to qualify conversions.
- Staying on top of industry trends and changes.
What you'll get from us:
- Highly competitive pay (with tremendous ability to grow further).
- Employee health, dental, vision, and life insurance provided at no cost to you.
- A robust streaming package of services so you can watch documentaries, (Netflix, Paramount, HULU and more), to stay up to date on industry trends, and/or enjoy your downtime paid for by the company.
- Generous PTO offerings (that grows over time).
- Eligibility to participate in the company 401(k) with a free 3% percent company contribution regardless of how much you contribute (even if you choose not to contribute any on your own) after only six months with us.
- All major holidays off, plus the week between Christmas and New Years--in addition to your normal vacation time.
- Culture to be who you are. We work with employees on a personal development process to promote their individual 'Super Power Zone'. We help identify your zone and help you spend time in that zone!
- Consistent feedback on a monthly, quarterly and annual basis.
- Freedom to work remote, and the trust to juggle life and work as needed.
- No cubicles, lots of space and natural light.
- DoorDash membership so delivery is at no cost to you. And yes, there is such a thing as a 'free lunch', every other Wednesday.
Are you the experienced Paid Search Strategist we've been searching for? Then please click this link and take our Culture Index survey, (as specified and included in the screening section) so we can get to know more about you. https://go.cultureindex.com/p/5DF0w2Jj7wjme
Job Type: Full-time
Salary: $ 85,000 - $100,000 - per year
Benefits:
- 401(k) 3% goes to you
- Dental insurance
- Vision insurance
- Employee assistance program
- Employee vacation and personal time
- Health insurance
- Maternity leave and Paternity leave
- Short Term and Long Term Disability
- 50K life insurance policy for all employees
- Professional development assistance
- Tuition reimbursement opportunity
- DoorDash delivery fee is on us
- Volunteer time for your passions, puppies, and give backs
Schedule:
- Monday to Friday
- 8:30 - 5:00 pm CT hours
Supplemental pay types:
- Bonus pay
COVID-19 considerations:
Remote work environment, or office is open for those who want a hybrid work environment.
Application Question(s):
- Must complete this 10 minute Culture Index survey in order to be considered. https://go.cultureindex.com/p/5DF0w2Jj7wjme
Salary : $85,000 - $100,000
