Creative Strategist, Paid Social/Performance Marketing

*Please read requirements before applying*

*This is a hybrid role with an expectation to work in an-office 2-4 days per week.*

Disruptive Digital is a boutique agency based in New York that specializes in serving online businesses in hyper growth mode, as well as more traditional businesses which have the desire to build out their direct to consumer/online sales offering. Founded by former long-time Facebook employees, they’ve taken the many learnings gained from partnering with the leading eCommerce businesses in the US and applied these to their agency clients to accelerate success with Facebook, Instagram and other paid social channels.

The creative strategist for paid social and performance marketing is the bridge between the creative team and the media buyers. The media buyers root themselves in data and research to know what an ad needs to accomplish. But they can’t necessarily pin down the precise messaging that will get there.

You will be leading a team of creators and editors who form the messaging of the ad and serve as a conduit to the media buyers.

While upholding your clients’ design and creative standards, your goal is to contribute to the overall growth of their business through creative execution.

Ideally, you will handle data and know what made previous ads work so well while also finding creative ways to turn data into new ads.

You will translate advertising data into actionable new projects, insights into hypotheses to test with new ads and brand’s goals into new ideas for the creative team to try.

The role of the creative strategist comes down to how well you can answer two questions:

What do we do next, and how do we do it?

Job Responsibilities

• Look at data and previous ad performance to spark new ideas, new messaging, and new hypotheses to test in future ads.
• Find insights on existing ads and monitor ad account trends to drive ideation and make creative decisions.
• Perform competitive analysis to see what other competitors are doing and come up with new ideas for testing.
• Build on your analysis by learning to “speak the language” of potential buyers and finding ideas from a customer-first perspective.
• Bring ad data, client information, customer pain points and competitor insights together to create new testing hypotheses.
• Find new customer pain points with competitor research.
• Build creative briefs that speak specifically to brand goals, KPI’s, and the messaging style of ads.
• Outline hooks, demos and features to include in ads and outline what creative should look like in a final output.
• Work with the media buyers to debrief on ad performance and pinpoint future ideation and strategy.
• Project manage all creative needs to keep everyone on-task, on-time and fully in possession of what they need to do great work.
• Stay on top of industry trends in eCommerce and paid social advertising.
• Strategize with sales teams for effective launches to new customer campaigns

Tactical Creative Responsibilities:

- UGC:

• Recruit creators that align to a clients brand brief and needs
• Build new storyboards and scripts that help drive sales for clients leveraging both important speaking points and visuals
• Clearly communicate to your designer how to successfully execute on your creative brief and bring the vision to life.
• Edit and/or work with our editing team to create multiple variations of ads for creative testing including scene sequencing and post-production graphical overlays

- Non-UGC:

• Develop new concepts for ads in post-production including both static and visual creative opportunities
• Clearly communicate to your designer how to successfully execute on your creative brief and bring the vision to life.
• Help clients develop new ideas for their own studio shoots that can perform well on paid social

Candidate Requirements

• PREFERRED: Portfolio of paid social creative you have developed or lead the strategy on
• You have experience with creative optimization, creative strategy and social best practices (preferably with performance-focused businesses like ecommerce brands)
• Experience developing creator shot/user generated content style ads focused on driving performance on paid channels like Facebook, Instagram and TikTok
• You've advised clients on creative execution and consulted on creative direction
• You have at least 3 years of experience in Paid Social Advertising, ideally with Facebook, Instagram and TikTok
• You can communicate clearly and articulately and can speak at a strategic level
• You are detail-oriented and a self-starter who craves responsibility
• Excellent “end-to-end” project management capabilities from insight to execution
• Ability to make decisions based on analysis and data, including from ad platforms like Facebook Ads Manager and TikTok ads manager
• Ability to effectively operate independently and in a team environment
• Proficiency in Excel and PowerPoint
• You are able to commute to our NYC office 2-4 days per week

Disruptive Digital provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.'