What are the responsibilities and job description for the VP of Marketing position at DJC Law Firm?
Job Description
We are seeking a dynamic and experienced Vice President of Marketing with a strong background in personal injury law firm marketing to lead our marketing team. This role is instrumental in driving the firm's growth, elevating brand recognition, and expanding market share through innovative and data-driven marketing strategies tailored to the competitive personal injury landscape.
The ideal candidate will bring a deep understanding of the legal services industry, particularly in personal injury, and possess proven expertise in client acquisition, digital strategy, and brand positioning.
Responsibilities
Strategic Planning:
- Develop and implement comprehensive marketing plans to promote the firm’s services and increase brand visibility
- Oversee all aspects of marketing including digital marketing, advertising, data analytics, strategy, and marketing automation
- Conduct market research to identify trends, opportunities, and threats
- Manage the marketing budget effectively by monitoring digital marketing performance and optimizing campaigns to maximize ROI
- Lead, coach, and develop a high-performing marketing team, fostering a culture of accountability, creativity, and execution excellence
- Collaborate with cross-functional teams to ensure alignment of marketing strategies with overall business objectives
Social Media Marketing:
- Supervise the Social Media Manager in managing the firm's social media presence
- Develop strategies to increase engagement and grow the firm's social media following
- Oversee content creation and ensure consistency in brand messaging across all platforms
Referral Networking:
- Guide the Referral Networking Associate in building and maintaining relationships with referral sources
- Develop strategies to increase referrals and track the effectiveness of referral programs
Community Outreach:
- Plan and execute community outreach initiatives to enhance the firm's local presence
- Identify and foster partnerships with community organizations and events
Event Planning:
- Coordinate and oversee the planning and execution of firm-hosted events, webinars, and seminars
- Ensure events align with the firm's marketing goals and enhance client engagement
Budgeting:
- Develop and manage the marketing budget
- Monitor spending and ensure marketing activities are within budget
Tracking KPIs:
- Establish key performance indicators (KPIs) to measure the success of marketing efforts
- Regularly analyze and report on marketing performance
- Use data-driven insights to optimize marketing strategies and tactics
Education and Experience
- Strong background in personal injury law firm marketing
- Experience in driving results in Search Engine Optimization and Generative AI responses
- Bachelor’s degree in marketing, Business Administration, or a related field
- Minimum of 10 years of experience in marketing, with at least 5 years in a VP, Director-level or Senior Managerial role
- Extensive experience in digital marketing, social media management, event planning, and vendor relations/management
- Strong leadership and team management skills
- Excellent communication and interpersonal skills
- Advanced ability to analyze data and derive actionable insights
- Advanced proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, social media platforms)
- Experience in legal marketing desired
Compensation and Benefits
- Competitive salary based on experience plus incentive compensation opportunities
- Health, dental and vision insurance available
- 401K
- Generous paid time off and paid holidays
Job Type: Full-time
Application Question(s):
- Are you a marketing professional with experience in personal injury law?
- Are you able to work in person, on-site, five days a week?
Ability to Commute:
- Austin, TX 78757 (Required)
Ability to Relocate:
- Austin, TX 78757: Relocate before starting work (Required)
Work Location: In person