Digital Marketing Specialist

Description:

At Dogs Inc, the Digital Marketing Specialist amplifies our mission and creates meaningful connections through innovative digital strategies. This role combines creativity, strategy, and technical expertise to enhance our online presence and engage our audience across digital channels. Reporting to the Digital Marketing Manager, this position requires cross-departmental collaboration with regular approvals to ensure consistency and adherence to brand guidelines.

RESPONSIBILITIES:

Social Media:

• Develop and execute social media strategies to maintain a strong and consistent brand voice.
• Create, edit, and post high-quality content, including photos, videos, Instagram Stories, Reels, and TikToks.
• Break down existing content into bite-sized pieces for repurposing (e.g., testimonials, trends).
• Utilize social listening tools to engage users, build followership, and foster brand loyalty.
• Monitor social media trends and industry best practices to identify opportunities for innovation.
• Pre-plan and schedule content to maintain an organized posting schedule.

Content Marketing and SEO:

• Collaborate on strategies for social media, email marketing, SEO, SEM, and content marketing.
• Create compelling, SEO-friendly blog posts and web content to drive engagement and visibility.
• Implement SEO best practices to optimize content for search engines and the public.

Website Monitoring:

• Maintain and update the company’s website, ensuring content is accurate, relevant, and user-friendly.
• Work with the marketing team to enhance website performance and user experience.

Analytics and Reporting:

• Monitor KPIs across digital marketing channels and prepare regular performance reports.
• Leverage analytics tools such as Google Analytics to evaluate and optimize campaign effectiveness.

Collaboration and Innovation:

• Work with internal teams to align digital marketing efforts with organizational goals.
• Stay current with the latest digital marketing trends, tools, and technologies.

QUALIFICATIONS:

• Bachelor’s degree in marketing, communications, or a related field.
• Proven experience in digital marketing, including content creation and campaign management.
• In-depth knowledge of social media platforms (Facebook, Instagram, Twitter, YouTube, LinkedIn, TikTok) and their use in digital strategies.
• Proficiency with tools like Metricool, SEMRush, Google Analytics, and email marketing software.
• Hands-on experience with social media management platforms (e.g., Meta Business Suite, Metricool).
• Knowledge of Adobe Suite, including Photoshop, Premiere Pro, Acrobat, and CapCut.
• Familiarity with website management (WordPress) and basic HTML.
• Strong organizational skills, attention to detail, and the ability to multitask effectively.
• A creative mindset and a passion for staying updated on digital marketing trends.
• Exceptional written and verbal communication skills, with a clear and friendly communication style.
• Positive, proactive, and solution-oriented approach, with the ability to thrive in both independent and collaborative environments.

This role offers the opportunity to leverage creativity and technical expertise to enhance Dogs Inc’s mission and online impact.

Important: Along with your cover letter, please include a link to your portfolio or links to samples of your best creative work.  

Why Join Dogs Inc?

At Dogs Inc, we don’t just change lives—we transform them. Here’s why you’ll love working with us:

• Comprehensive Benefits: Full dental and vision insurance premiums covered, competitive medical coverage, and a $15,000 life insurance policy.
• Retirement Match: A 5% retirement plan match for all benefit-eligible employees.
• Campus Perks: Free access to our fitness center and chef-prepared lunches served on campus (Monday-Friday).
• Time to Recharge: Generous PTO policies (12-20 days/year based on tenure), plus opportunities to earn additional PTO. Enjoy 11 paid holidays—including your birthday!
• Dog-Friendly Workplace: Bring your well-behaved, pre-screened dog to work and enjoy the ultimate companion-friendly environment.

Salary : $15,000