Demo

Social Strategist

Doner
Southfield, MI Full Time
POSTED ON 1/16/2025
AVAILABLE BEFORE 4/7/2025

Description

The Qualities We Seek

The person we're looking for will :

  • Have 5-7 years in marketing communications and 3-5 in the space of social / content strategy development
  • Have experience developing and managing content strategies, including :

Assembling social audits of our own brands as well as the competitive set

  • Crafting target personas and customers journeys
  • Developing social narratives including voice, tone and feel
  • Constructing a social media playbook with guidelines for brand engagement
  • Inspiring content development and consumer engagement (experiential, promotional) beyond the boundaries of social media
  • Be resourceful about how to capture and integrate disparate data points into one strategically actionable picture.
  • Have a viewpoint and vocabulary that reflects the modern marketing landscape.
  • Be the media thought leader who makes us smarter and our campaigns more impactful.
  • Be a catalyst and an instigator, but also a collaborator.
  • Be a good "storyteller" with strong writing and presentation abilities.
  • Other Details about the Position

  • Reports to SVP, Social Strategy.
  • Includes existing client business as well as pursuit of new business. We are an agency that's very aggressive in pursuing new business.
  • Involves close collaboration with Brand Planners and Creatives in campaign development & execution.
  • Occasionally will entail working with planners & buyers from our sibling media agency, ASSEMBLY.
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