Director of Admissions

Job Title: Director of Admissions

Department: Admissions

Reports to: Vice President for Enrollment

Purpose of Position:

The Director of Admissions provides visionary leadership for the Admissions Team in recruiting, admitting, and enrolling new undergraduate, transfer, and returning students at Dordt University. This role is instrumental in achieving the University’s strategic enrollment goals while upholding its mission and Christian values.

ESSENTIAL SKILLS AND RESPONSIBILITIES

• Foster a collaborative and motivating environment to lead a team of admissions professionals and support staff toward achieving shared goals.
• Develop innovative and entrepreneurial approaches to recruitment and admissions.
• Foster collaboration across departments to maximize recruitment and retention efforts, engaging with:
  • University leadership.
  • Academic department leaders and faculty members.
  • Athletic coaching staff.
  • Marketing and Public Relations.
  • Financial Aid and Student Services teams.
• Development Office to align recruitment efforts with donor and alumni engagement initiatives.
• Utilize CRM insights and data analysis to discern recruiting and enrollment trends and formulate effective strategies in response.
• Oversee all stages of the admissions funnel, ensuring robust plans and tactics are in place to engage prospective students.
• Collaborate with the marketing team to develop and execute an annual marketing plan, incorporating:
  • Name purchases and targeted outreach.
  • Direct mail and email campaigns.
  • Digital strategies, including website optimization, social media, and other emerging platforms.
  • Print and other media channels as appropriate.
• Collaborate with the Admissions Committee to establish and implement admissions standards and policies that align with Dordt University’s mission and values.
• Develop and manage a substantial admissions budget, ensuring resources are allocated effectively to support strategic goals.
Engage and support the Educational Task and Educational Framework of Dordt University.

KNOWLEDGE, SKILLS, AND ABILITIES:

• A clear understanding and commitment to the Reformed perspective and mission of Dordt University and ability to clearly articulate and communicate the mission effectively.
• Ability to express an active Christian commitment, which shall include identification with a local organized church that holds to beliefs that are consistent with the mission of the university.
• Prospective members of the Dordt University community are expected to agree with its sexuality, gender identity, and sexual conduct policy which can be found on the DU website (contact the HR Office if you need additional information).
• Bachelor’s degree in an appropriate discipline. Master’s degree preferred.
• Research and analytical skills necessary to determine trends and propose policies to address trends.
• Verbal and written communication skills, including the ability to speak before a group of people.
• Influencing skills necessary for promoting the college to prospective students.
• Leadership skills necessary for supervising staff members and for leading training sessions.
• Ability to establish and maintain effective working relationships with other people.