What are the responsibilities and job description for the Community Engagement Manager position at Downtown Santa Monica, Inc.?
About Downtown Santa Monica, Inc. (DTSM, Inc.)
DTSM, Inc. is a 501(c)3 non-profit organization that partners with the City of Santa Monica to promote economic stability, growth, and community life in the Downtown Santa Monica district. We oversee operations, marketing, research, and economic development programs. Visit downtownsm.com to learn more.
Job Description
The DTSM, Inc. Community Engagement Manager (CEM) is responsible for engaging the Downtown Santa Monica community, stakeholders, and visitors through effective communications, including website, newsletters, marketing collateral, and social media. The Community Engagement Manager is an exempt position and reports to the Director of Marketing and Partnerships.
Essential Tasks and Responsibilities
The CEM plays a vital role in promoting and telling the story of Downtown Santa Monica through visual and written storytelling. The CEM’s ultimate goal is to elevate the destination’s identity and reputation as a distinct and compelling place to live, shop, and do business. In addition, they regularly engage with neighborhood stakeholders to create connections and gather insights to better understand the community's goals and values.
- Manage the day-to-day activities and services of marketing and communication programs and vendors
- Develop and implement an editorial strategy and roadmap for content creation
- Produce accurate and compelling content for websites, blogs, social media (Instagram, TikTok, X, Facebook), newsletters, and others as needed
- Monitor industry trends, competitive landscape, and community feedback, adjusting content and the organization’s marketing and communications accordingly
- Maximize exposure for Downtown Santa Monica businesses by creating video content promoting district businesses
- Manage search engine optimization, digital partnerships, and online advertising programs
- Track and analyze content performance statistics and compile monthly, quarterly, and annual reports
- Formulate recommendations to executive management on communication matters
- Cultivate and maintain professional relationships with a variety of external contacts, including city staff, community organizations, stakeholders, and vendors
- Attend board and committee meetings, including occasional evening hours, as needed
- Complete special projects and other duties as assigned
Position Requirements and Preferences
- Undergraduate degree or relevant work experience required
- Excellent written and verbal communication skills required
- Expert understanding of social media and content creation required
- Experience creating video content for Instagram and TikTok required
- Understanding of graphic design and photography principles required
- Proven ability to work with a team in a fast and innovative environment required
- Degree in communications, marketing, public relations, or other related fields preferred
Compensation and Benefits
• Salary of $75,000 to $80,000
• Platinum-level health care benefits, including dental and eye care insurance
• Long-term disability
• Paid parking
• Paid holidays and generous PTO
• Retirement plan
Commitment to Diversity
Downtown Santa Monica, Inc. is an Equal Opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, religion, gender, sexual orientation, age, physical disability, mental disability, marital status, veteran status, genetic information, or any other characteristic which may be specified by law or agency policy.
To apply, please send your resume and writing sample to Ariana Gomez at ariana@downtownsm.com.
Salary : $75,000 - $80,000