What are the responsibilities and job description for the Digital Marketing Specialist position at DreamWeave Designs?
Job Details
Job Description
We are a forward-thinking digital marketing and communications agency based in Toronto, specializing in content strategy, media relations, brand storytelling, and corporate communications. Our team partners with a diverse range of clients, helping them elevate their online presence and craft compelling digital narratives that drive engagement and business growth.
About the RoleAs a Digital Marketing Specialist, you will play a key role in developing and executing data-driven marketing strategies across various digital channels. This position is perfect for someone with a passion for digital marketing, strong analytical skills, and a knack for creating impactful content that resonates with audiences.
Key Responsibilities- Develop and implement digital marketing campaigns across social media, email, paid media, and content marketing channels.
- Optimize SEO strategies and paid advertising campaigns (Google Ads, social media ads) to drive traffic and conversions.
- Create engaging blog posts, social media content, newsletters, and landing pages that align with brand messaging.
- Monitor and analyze digital performance metrics, providing insights and recommendations for campaign improvements.
- Manage and grow social media communities, engaging with followers and influencers to enhance brand awareness.
- Conduct competitor analysis and market research to identify trends and opportunities.
- Collaborate with designers and content creators to develop high-quality multimedia assets for campaigns.
- Stay up to date with the latest digital marketing trends, tools, and best practices.
- Support in crisis communication and reputation management strategies when needed.
- 2 years of experience in digital marketing, content strategy, or social media management.
- Strong understanding of SEO, Google Ads, social media advertising, and email marketing.
- Exceptional writing, editing, and storytelling skills with a keen eye for detail.
- Proficiency in Google Analytics, social media analytics, and digital marketing tools.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- A proactive and results-driven mindset with a passion for brand storytelling and digital engagement.
- Experience with influencer marketing, video content creation, or event promotions is a plus.
- Be part of a collaborative and creative work environment where your ideas are valued.
- Gain hands-on experience working with exciting brands and industry-leading marketing campaigns.
- Enjoy opportunities for career growth and professional development.
- Competitive salary and benefits package.
- Work with a team that is shaping the future of digital marketing and brand storytelling.
Ready to take your digital marketing career to the next level? Apply today by submitting your resume! We look forward to meeting you.
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