What are the responsibilities and job description for the Marketing Manager position at Easterly Asset Management?
Company Overview
Easterly Asset Management and its Strategic Partners provide private wealth and institutional investors with a portfolio of solutions across alternatives, active equity and active fixed income. Founded in 2019, Easterly’s goal is to bring curated solutions to clients that make their portfolios better by partnering with trusted investment teams who have an established track record of delivering value to investors. Easterly enables high-performing managers to operate at scale by delivering best-in-class resources, risk management, operational support, infrastructure and an institutional and wealth distribution team. As of September 30, 2024, Easterly and its Strategic Partners manage approximately $60B of client assets. For more information, visit easterlyam.com.
Position Summary
Easterly is conducting a search for a Marketing Manager. This individual will be responsible for ensuring all marketing and communications initiatives and key events are organized and meeting the deadline. The role requires strong administrative, event planning, and project management skills and proven experience operating collaboratively with VP, Communications and VP, Marketing. This role will report directly to the Chief Operating Officer and will act as a liaison between Marketing and Communications, ensuring seamless execution of tasks.
Primary responsibilities shall include the following:
- Effectively project manage and triage request from various stakeholders to ensure marketing and communications are responsive and address the needs of the sales team and Strategic Partners
- Accountable for managing the 2025 roadmap, coordinating various teams to ensure the calendar is built out and key deliverables stay on schedule
- Daily and monthly reporting to track deliverables versus target, escalating any potential slippage quickly
- Creating a weekly marketing and communications roundup with all content available for the sales team and the recommended use
- Quality control check on collateral and websites to ensure all materials are consistent with brand guidelines and messaging
- Own the conference calendar, gathering details on sponsorship packages and consolidating potential events for 2025 for review and approval
- Assist in ensuring successful execution of earned speaking opportunities at conference
- Manage ordering collateral pieces (brochures, fact sheets, banners, swag) for sales opportunities, conferences and meetings
- Manage swag in line with the budget
- Responsible for ensuring consistent branding of external and internal events
- Support with tracking the success of marketing and communications campaigns monthly, report on outcomes and make recommendations to improve overall engagement.
Qualifications
The ideal candidate will have the following skills and experience:
- Bachelor’s degree with strong academic performance
- 5-7 years of proven experience in marketing, within the asset management industry is preferred
- Ability to prioritize and execute on multiple simultaneous priorities and initiatives
- Strong project management skills, attention to detail; highly organized; strong communication and analytical skills a must.
- Initiative, drive, and ability to work under pressure and meet deadlines
- Thrive in a highly regulated environment that demands compliance oversight
Easterly Asset Management provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identification, national origin, age, disability, genetics, or any other characteristic protected by federal, state or local law.
