What are the responsibilities and job description for the E-commerce Marketing Lead position at eCard Systems?
About eCard Systems
We are an industry leader in gift card solutions with a strong reputation for quality and innovation. As an E-commerce Marketing Lead, you will play a pivotal role in driving our online marketing efforts and achieving our marketing objectives.
This position requires expertise in digital marketing, content creation, campaign execution, and analytics-driven decision-making. You will work closely with our sales, product development, and leadership teams to develop effective marketing strategies that align with business objectives.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies aligned with company goals.
- Oversight of brand identity, messaging, and positioning to ensure consistency across all marketing channels.
- Design and execute multi-channel marketing campaigns, including digital advertising, social media, content marketing, and traditional advertising.
- Track and report on marketing KPIs, including website traffic, lead generation, conversion rates, and customer acquisition costs.
Required Qualifications & Skills:
- Bachelor's degree in Marketing, Marketing Communications, or a related field.
- Over 5 years of B2B marketing experience, with a proven track record in marketing strategy, digital campaigns, and lead generation.
- Strong experience in both print and digital design.
- Familiarity with B2B sales, advertising, and marketing strategies.
