What are the responsibilities and job description for the Associate Brand Manager position at Edgewell Personal Care Brands, LLC?
Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers . Our family of over 25 personal care brands serves people in more than 50 countries . We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.
Position Summary :
The Associate Brand Manager – Shave will be an integral member of the US Shave Brand Marketing team to help develop and drive the analytics, strategy, positioning, and communication in support of building strong brands for our consumers and retailers. This role will assist in the planning, development, and implementation of all strategic and tactical consumer- marketing activities to enhance the growth and profitability of the brand. Primary responsibilities will include supporting the Brand Director to monitor and assess the brand in market, develop, recommend and lead the execution of marketing plans, , and manage the effective deployment of the marketing budget. Responsibilities will also include forecasting, data analysis, sales / customer-specific brand projects and monthly brand / competitive / category reporting.
Accountabilities :
- Function as brand guardian ensuring all consumer communications and touchpoints are aligned with brand positioning and strategy.
- Assist in the development of detailed marketing plans to achieve stated objectives and meet financial and profitability goals.
- Support the annual strategic and business planning processes by assessing the market, evaluating past program performance, building marketing plans and identifying key goals and objectives.
- Support the development and execution of the 4P strategy (product, price, promotion, placement) at the brand and product levels.
- Assist in developing and executing promotional initiatives to profitably increase consumption within budget parameters.
- Closely monitor and analyze sales volumes, market share trends and competitive activity; manage SKU level forecasting, volume bridges and ship / share model to drive forecast accuracy.
- Measure and evaluate marketing activities to determine ROI and effectiveness of activity; identify key issues impacting brand volume performance and recommend potential solutions.
- Initiate market research projects to deliver powerful consumer and customer insights as the basis for long-term brand growth; develop these insights into achievable plans.
- Identify and apply key consumer insights to support business opportunities and anticipate competitive response to brand actions and effectively analyze point of sale, household panel, and syndicated data to identify business issues, opportunities, and trends.
- Partner closely with Sales / Sales Strategy to identify opportunities to expand the business in existing channels of trade.
- Provide accurate and timely performance updates including in-depth analysis of variances along with recommendations.
- Stay abreast of industry best practices and emerging technology opportunities in all areas related to performance marketing.
Key competencies :
Skills and personality traits :
Required Education, Skills and Experience
Desirable Education, Skills and Experience
The salary range for this position is $96,000 - 124,000. Actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance.
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Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.
Salary : $96,000 - $124,000
