What are the responsibilities and job description for the Associate Brand Manager position at R.C. Bigelow, Inc.?
Bigelow Tea is the number one specialty tea company in the United States. We are a family-owned and operated business and a Certified B Corporation. Being a certified B Corp officially recognizes a commitment that has been part of the company’s DNA since it was founded 80 years ago. Our purpose has always been about much more than making profits. We are committed to good citizenship, ethical business practices, accountability, transparency, protecting the environment, sustainability and supporting our communities. We pride ourselves in caring about each and every one of our employees. We have a long-term outlook and are constantly working to create an environment that inspires people to make positive contributions every day. Bigelow is currently looking for a select, talented individual, that shares our values,to join our growing team.
JOB DESCRIPTION
Bigelow Tea, the leader in Tea, is seeking a dynamic and strategic Associate Brand Manager. In this role, you will be responsible for executing brand strategies that elevate Bigelow’s market position. This role supports the Director in Brand Marketing, Product Management, and Innovation needs for all Bigelow brands. This is a critical role in helping to maintain brand identity and assisting with new product development and execution. Key areas include strategy and thought leadership, ongoing business and category analysis and recommendations, research and trend tracking, product strategy implementation and portfolio support, as well as project management and other brand marketing initiatives. This is a unique opportunity to help drive the development and growth of the #1 tea brand in America, Bigelow Tea.
PRODUCT INNOVATION & PORTFOLIO MANAGEMENT
Partners with the Director to execute innovation projects from ideation through commercialization. Must have prior experience launching products and managing through all product stages of approval. This is inclusive of managing full product lifecycle of development, in market, and post launch. Assists with the development of positioning, consumer opportunity, creation of impactful sell story, and execution of 360 marketing support. Works closely with Brand Marketing Assistant on product launch requirements.
ANALYSIS & REPORTING
Develops a holistic view of macro trends, category and competitive landscape to identify key opportunities for growth. Well versed in NIQ (Nielsen) or Circana (IRI), and panel data (Numerator). Highly proficient working through market, competitive, trend, and sales data, and can easily synthesize insights into actionable recommendations. Creates, updates, and analyzes ongoing brand health analysis and KPIs. Continuously identifies key business drivers and opportunities to drive brand growth.
CROSS FUNCTIONAL LEADERSHIP & PROJECT MANAGEMENT
Demonstrated ability to lead cross-functional teams and manage positive partnerships. Excellent project and time management skills with the ability to manage multiple priorities and can pivot as needed based on business requirements. Creates and manages timelines and milestones, has a strong bias for action, can comfortably work through challenges towards resolution. Serves as a brand leader within the organization driving collaboration among teams.
CHANNEL PORTFOLIO MANAGEMENT
Familiarity with Club channel including Costco, Sam’s, and BJs. Works closely with Directory on channel strategy and product optimization mix. Supports marketing initiatives to help drive brand growth.
FINANCIAL ACCUMEN
You have a strong understanding of P&Ls and can easily interpret financial impact. Can quantify size of opportunity, financial impact, and creates a business case to support recommendation.
SKILLS & QUALIFICATIONS
- Bachelor’s degree in Business or Marketing with M.B.A preferred
- 4 years experience in brand management, preferably in consumer packaged goods or food & beverage industry and currently in a brand management role
- Strong organization, project management, communication, analytical skills and creative thinking
- Excellent presentation skills; is comfortable and confident working with others and presenting to Sr. Leadership
- Strong leadership skills and collaboration, can influence all areas within the organization
- Is both a strategic thought partner but can also delve into the day-to-day executional tasks
- Exceptional time management skills and ability to work in a fast-paced environment, can easily pivot as needed
Bigelow Tea is an Equal Opportunity Employer. Bigelow Tea does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.