What are the responsibilities and job description for the Associate Director, Marketing position at EF Ultimate Break?
Associate Director, Marketing
EF Ultimate Break (a tour operator brand within EF World Journeys)
Cambridge, MA, United States
At EF Ultimate Break , we’re about way more than collecting passport stamps. Our guided tours empower young adults aged 18–35 to explore a world outside their comfort zones. The result is amazing. Each immersive tour creates experiences that last a lifetime, building bonds with fellow travelers that go beyond borders and cultures, and help bring the world a little bit closer.
About the role :
Reporting to the Vice President of Marketing for EF Ultimate Break, the Associate Director, Marketing is a key operational leader who will collaborate with leadership and channel owners to develop and guide the execution of marketing strategies and campaigns that drive business growth and brand consideration. The successful candidate is a dynamic, creative, results-oriented multi-channel marketing leader with a track-record of project managing successful campaigns that align with business goals and resonate with customers.
You will…
- Develop and execute promotional calendar and messaging in partnership with Ecommerce and Finance teams
- Lead email editorial content planning in collaboration with CRM team, pairing content with cohorts and behaviors
- Work with channel owners (Media, CRM, Social, PR, Content, Influencer Marketing) to develop multi-channel marketing and promotional plans that drive qualified website traffic
- Own marketing programs (and cross-World Journeys collaborations) including but not limited to; repeat, referral, groups and affiliate
- Monitor key performance metrics (KPIs) of our owned and earned channels (in partnership with channel leads) and their impact on our travelers’ journeys, inclusive of reporting on campaign level initiatives and using real-time data to affect improved performance for in-flight campaigns
- Ensure marketing initiatives are delivered on time and within budget
- Develop and test theories for how to increase online and offline conversion rate leveraging content and creative
- Conduct competitive research and monitor competitor activity to identify new opportunities for growth or threats to the business
- Effectively communicate with channel owners and brand leadership across EF Ultimate Break and EF World Journeys about marketing campaigns, programs and goals to ensure broad understanding and buy-in
- Oversee multiple projects at a time, with strong multitasking and prioritization skills to support project inter-dependencies
You have…
Why you’ll love working here : Perks, Benefits, and more!
This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing : it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support.
In addition, you can expect :
About EF Education First
For over 60 years we’ve been the leader in international educational programs and culturally rich travel experiences with the power to change how people think, feel and act. The programs we deliver open the world to students and travelers in ways that challenge biases, overcome barriers, and pave the way for a more understanding world. You’ll find us working across more than 50 countries, with offices in some of the world’s greatest cities - each one filled with smart, driven people who push each other to be better every day. And yes, we have technology, we have finance, we even have sports with our own professional cycling team. But it’s what we do with it – building greater understanding, breaking down barriers, and creating a better world…that makes all the difference.
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