What are the responsibilities and job description for the Marketing Manager (Paid Media) position at ektello?
Title: Marketing Manager (Paid Media)
Client: Global leader in Technology/ Electronics
Duration: 12 months with HIGH chance for extension or become permanent
Work Location: 85 Challenger Rd., Ridgefield Park, NJ, USA
Schedule: Onsite, 4 days in office, 1-day WFH/remote
Pay rate: $45-49/hr w2 Benefits
Top 3 required skills:
- Paid Media Analytics
- Marketing Mix Model (MMM) and Multi-Touch Attribution (MTA)
- Excel Reporting
Responsibilities:
- Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
- Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
- Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
- Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Qualifications:
- Heavily knowledgeable with direct, working-level experience in developing reporting, measurement and insights across full-funnel media campaigns and programs.
- 5-8 years of media data, analytics and insights experience (paid search/ social, display, affiliate marketing and ecommerce/CPG).
- Direct experience standing up MMM/MTA measurement and the understanding of the components and metrics of MMM/MTA—must demonstrate this knowledge and experience.
Salary : $45 - $49
