What are the responsibilities and job description for the Marketing Manager position at GENPRO, INC.?
POSITION SUMMARY
The Marketing Manager provides expertise across the company’s marketing channels. He/She is responsible for creating, planning, and executing internal and external sales/marketing strategies and events around brand recognition. This includes marketing materials, social media, newsletters, campaigns, press releases and other marketing activities.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Leads the development and execution of the marketing strategy and documents marketing across departments to drive sales growth
- Works closely with key stakeholders to create and execute on marketing initiatives
- Oversees copywriting across all customer and carrier communications
- Plans, organizes, executes, and oversees internal and external events for client engagement, such as trade shows, roundtables, conferences, and internal events
- Helps support campaigns to align to sales goals
- Develops and implements marketing and sales materials such as email templates, sales introduction letters, customer packs, recruitment materials, etc.
- Develops and leads marketing campaigns as related to Genpro’s target market
- Manages marketing agency for outsourced functions
- Manages the updates of the company website
- Develops and manages calendar in regards to the timing of advertising and events
- Develops and maintains guidelines and repository of approved visual assets
- Reports on and analyzes the results of marketing campaigns
- Consistently creates and refreshes on-going social media strategy
- Manages marketing budget
- Other duties as required
QUALIFICATIONS
- Bachelor’s degree in marketing or similar
- Minimum of 5 marketing experience required, with Logistics or Supply Chain background preferred.
- Minimum of 3 year experience in creating and maintaining sales (ex: proposal writing) and brand content required.
- Must be a self-starter with a “roll up your sleeves” attitude on undertaking of projects on his/her own initiative
- Strong Microsoft Office, Word, Excel and other software programs required such as Canva
- Expertise in using various social media platforms required
- Excellent interpersonal and communication skills required
- Excellent organizational skills, with the ability to handle multiple priorities and deadlines required
- Ability to work in a team-oriented environment that is a fast-paced, meeting frequent deadlines
