Marketing Manager

Vitex is a growing technology company specializing in fiber optic transceivers, fiber cables, and video-over-fiber solutions. We are a small, tight-knit company committed to providing optimal, long-lasting technical solutions for customers. We serve industries such as telecom, datacom, broadcasting, medical, and high-performance computing. Learn more at www.vitextech.com.

Role and Responsibilities

The Marketing Manager will oversee all marketing activities at Vitex. This role involves close collaboration with sales, operations, and management to develop and execute marketing strategies that enhance Vitex’s brand recognition and drive lead generation.

Key responsibilities:

• Taking ownership of marketing initiatives to drive lead generation.
• Developing and managing marketing strategies for existing and new products.
• Analyzing website analytics and promotional effectiveness to optimize lead generation.
• Creating quarterly inbound and outbound marketing plans based on sales indicators and market trends.
• Crafting customer-specific communication programs.
• Executing public relations initiatives to enhance brand visibility.
• Managing industry trade shows and conference participation.
• Developing marketing and sales promotional materials.
• Contributing to and managing the production of technical articles, application notes, and case studies.
• Overseeing external marketing resources, including agencies and freelance writers/designers.

Qualifications:

• At least 5 years of experience in fiber optics or related technical B2B product marketing.
• Proven success in B2B lead generation strategies.
• Bachelor’s degree in marketing, business, or a related field.
• Expertise in digital marketing, including website content, SEO, PPC, buyer’s journey, email campaigns, CRM, social media, and content development (e.g., blogs, case studies, website copy).
• Experience managing teams, processes, and external freelancers.
• Self-motivated and proactive with the ability to work independently.
• Proficient in market planning, research, and presentations.
• Excellent written, verbal, and presentation skills for diverse audiences.
• Knowledge of fiber optics is a big plus.

Compensation & Benefits

• A competitive salary, commensurate with experience and qualifications.
• Medical and dental insurance.
• Paid vacation, flex days, and holidays.
• Profit-sharing program.

Equal Opportunity Employer

Vitex is an equal opportunity employer committed to diversity and inclusivity. We consider all qualified applicants regardless of race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability, or age. We believe that diversity strengthens our team, enhances decision-making, and drives innovation.

How to Apply

Send your resume and cover letter detailing why you are a good fit for this role. Please include “Vitex MM” in the subject line and email your application to hr@vitextech.com.