Director, Digital Marketing

About the Role

We're looking for a Director, Digital Marketing to lead a newly formed team within the Academic & Government Acquisition and Customer Engagement function. This team will play a critical role in Field-level campaign activation and strengthening the alignment and efficacy between Field and Global campaigns.

This leader will work cross-functionally to drive consistency in digital execution, elevate digital marketing capabilities, support global campaign amplification, and ensure seamless field-specific support.

Outside of our US posting location, we are open to applicants within APAC and EMEA as we have team members within these locations.

Responsibilities:

• Leading, mentoring, and developing a team of digital marketers to drive excellence in execution and strategic alignment.
• Working with Field Marketing Directors and Acquisition and Customer Engagement Directors to establish cohesive ways of working.
• Fostering an environment of upskilling and professional growth.
• Develop expertise in using digital channels to engage customers across the lifecycle.
• Managing the team workload and capacity, effectively.
• Identifying opportunities to streamline work, optimize resource allocation, and leverage cross-functional support.
• Working with Acquisition and Customer Engagement to identify and drive foundational projects that enhance campaign effectiveness, aligning with the broader Research Marketing team on the roadmap.
• Collaborating with Field Marketers to design and activate multi-channel digital marketing campaigns to drive awareness, build audience, and attract leads and support bookings targets.
• Delivering support to Field Marketing, ensuring local teams continue to receive tailored digital marketing expertise.
• Optimizing the Field digital marketing mix across paid search, paid social, SEO, and display advertising to maximize ROI for Field campaigns.
• Working with Acquisition and Customer Engagement to optimize our newsletter, web and social strategy.
• Balancing Field-specific challenges with scalable approaches and customer experience.
• Co-designing and executing digital Account-Based Marketing (ABM) campaigns with Field Marketing and supported by Acquisition.
• Ensuring field-led ABM strategies are effectively translated into digitally executed programs.
• Supporting Customer Engagement and Customer Success initiatives by collaborating on digital programs that enhance customer experience and retention.
• Establishing consistent ways of working across the team, ensuring best practices in digital marketing execution across regional and global programs, creating a structured and scalable approach to campaign management and activation.
• Helping develop clear processes and guidelines for platforms (e.g. IPM and Demandbase).
• Developing effective processes for localization and amplification of global campaigns, working with the Acquisition team.
• Leveraging Monday.com to create a single, transparent view of all digital campaigns within specific markets.
• Inputting into the development of robust reporting frameworks to track the effectiveness of digital campaigns with Field Marketing, Acquisition and Customer Engagement.

Requirements:

• Have 8 years of experience in digital marketing, with a strong background in B2B across key digital channels including paid, social, SEO, email, CRM.
• Comfortable working remotely, and able to be flexible in working hours to accommodate a globally dispersed team and stakeholders.
• Experience in leading and developing marketing teams, particularly in a matrixed or global organization.
• Have deep stakeholder management skills, with the ability to influence cross-functional teams and senior leadership.
• Display expertise in digital campaign management and execution.
• Have deep understanding of Field Marketing and the alignment between regional and global campaigns/programs.
• Experience in demand generation acquisition and engagement strategies.
• Display proven experience in developing process and systems to drive standardization and efficiency.
• Able to interpret data into meaningful insights to optimize campaigns and communicate to stakeholders.