The Director of Marketing will be responsible for developing and executing comprehensive marketing strategies that drive business development, optimize customer experience, and build the Quick Serve restaurant marketing department's strategic roadmap. The candidate must have strong experience in digital marketing, brand management, and business intelligence to elevate Erbert & Gerbert's franchisee and corporate store presence. This is a hands-on marketing position which includes overseeing the function and employees and vendors involved in marketing responsibilities.

Pay range: $100,000 - $120,000, eligible for annual bonus based upon company performance

Benefits: Medical, dental, vision, health savings account, flexible savings account, 401k/Roth, short-term disability, long-term disability, life insurance, paid holidays, paid time off

Location: Minneapolis, Minnesota

This is an on-site office position. Candidate must have the ability to work in the corporate office full-time and travel by car or flight to store locations within Minnesota, Wisconsin, Iowa, South Dakota, and other states.

Marketing Strategy & Leadership

• Develop and implement innovative marketing strategies to enhance Erbert & Gerbert's visibility and business growth
• Understanding of the "Big Picture" while digging deep into the details of individual bodies of work/initiatives
• Drive comprehensive digital marketing strategies to maximize traffic to stores
• Collaborate with internal stakeholders, including CEO, COO, Owners, and Store Managers to align marketing objectives with individual store and/or company goals
• Standardize and implement marketing best practices across stores, ensuring consistency and efficiency in execution
• Oversee the creation and management of marketing tools, templates, and guidelines that provide easy access for operations teams
• Lead the development and management of store specific marketing goals and initiatives
• Maintain a strong focus on generating new ideas through creative strategy
• Continually research and make recommendations on new opportunities and marketing channels

Management Responsibilities

• Recruit, interview, hire, develop, and train staff in the marketing department
• Oversee the daily workflow of the department
• Provide constructive and timely performance evaluations
• Handle discipline and termination of employees as needed

Business Development & Client Relations

• Lead efforts in business development pitches, including asset review, material preparation, presentations, and in-person or virtual client meetings
• Build and maintain strong client relationships, ensuring positive engagement and fostering trust in Erbert & Gerbert's marketing capabilities
• Collaborate with the executive team to provide insights and guidance on marketing initiatives and strategic growth opportunities
• Travel as required to support business development activities and client needs

Analytics & Business Intelligence

• Analyze and report on marketing performance and ROI, using insights to guide and refine future strategies
• Set and maintain high standards for analytics, using business intelligence to drive marketing decisions that align with revenue goals
• Monitor sub-market trends and adjust marketing strategies accordingly to maximize store performance

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Minimum of 7 years of experience in marketing, with at least 5 years in the quick serve restaurant market
• Proven track record in developing and executing successful marketing strategies for multiple asset types
• Strong leadership experience, with the ability to mentor and manage a marketing team
• Expertise in digital marketing, SEO, and social media strategies
• Strong communication skills, both verbal and written, with experience presenting to clients, leadership teams, and large groups
• Experience with managing multiple brands and navigating brand architecture
• Proven managerial and critical thinking skills required

Erbert & Gerbert's is an equal opportunity employer.

Salary : $100,000 - $120,000