What are the responsibilities and job description for the ESB Advertising | Media Buyer position at ESB Advertising?
Company :
ESB AdvertisingLocation :
Falls Church, VA 22042Position :
Media Buyer
Job DescriptionWe are seeking a highly organized and self-motivated individual to join our marketing team as a Media Buyer. This is a highly visible position in our fast-paced environment with a broad focus on the execution of buying traditional media from strategy to analysis. You’ll use your experienced media buying skills to gain a greater broadcast TV, cable, radio, print and OOH presence for our local, regional and national clients.
Key Functional Areas of ResponsibilityPurchasing traditional media in various markets including planning, negotiation, placement, and reconciliation while adhering to established budgets and timelinesEffectively and judiciously develop and maintain an optimal media mix for our valued clientsCultivate strong working relationships with media representatives and negotiate best ratesSecure added value, when appropriate, and ensure that schedules air / post accordinglyClearly communicate media rationale / math directly to clients based on KPI’sAnalyze internal and external performance reporting and adjust based on findingsDevelop pre / post buy analysis reportingTroubleshoot data discrepancies, tracking issues, etc.Monthly media billing and creative traffic reconciliationAssist in the research and implementation of new media strategies and platformsIdentify and keep up with industry trends with respect to both advertising trends as well as client industry trendsManage internal media forms, including advertising calendarsGeneral assistance in building media plans and client facing presentations on occasionWorking collaboratively with all internal teams to successfully deliver traditional media campaigns - teams include research, digital, social, and SEM / SEO teamsTraining and supporting assistant media buyers and coordinators
Professional Skills & QualificationsAt least 5 years of media buying experienceExperience with Freewheel suite of media buying software to include Strata / ElevenExperience with Wide Orbit, TapScan, Scarborough, Nielsen, ComScore, Media Monitors, Kantar, Ad Intel as well as attribution models (TVSquared, Cuebiq, Samba, Alphonso, etc.) preferredDemonstrable knowledge of the digital media landscape a plusExcellent knowledge of MS Office and Google Suite, specifically with high proficiency in Excel and Google SheetsExceptional attention to detail with the ability to meet quick deadlinesGood communication (both written and verbal) and people skillsWorking knowledge of direct marketing concepts, terminology, processes and metricsBS in Marketing preferred
Compensation & BenefitsCompetitive salaryParticipation in company health (medical, dental, vision) insurance plans401K with company matchPaid vacation, holiday and sick leaveOpportunity to advance your career
About UsESB Advertising is a data-driven agency that specializes in generating leads and growing revenue for businesses. Our team of digital and traditional media buyers help clients see bottom-line results through memorable and measurable advertising.
ESB Advertising is an Equal Employment Opportunity employer - All qualified applicants / employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.For more information about ESB Advertising visit our website at :