What are the responsibilities and job description for the Growth Marketing Manager (Social) position at Everlywell?
We are looking for an experienced Growth Marketing Manager to own all things social : paid social, influencers, and organic. This role will be responsible for scaling these programs and dynamically maturing a robust digital marketing strategy. You will own the technical execution of paid social while managing recruitment for influencers and our content strategy on organic social.
You’ll join a team of passionate and mission-driven marketers striving to make lab testing affordable and accessible for everyone. This role reports to the Head of Growth and will partner closely with members of the brand and creative team.
What You'll Do
- Paid Social
- Lead strategy for paid social and test and learn roadmap
- Manage paid media campaigns on Meta and Tiktok, pulling the levers on media spend, targeting, creative, and bid strategy
- Manage all paid asset briefs and creative on each platform, ensuring creative and campaigns perform well on a CPA and ROAS basis
- Identify key insights through regular analyses of campaigns to determine opportunities, issues, and test opportunities
- Scale our new TikTok program and identify key optimization and creative opportunities
- Influencer Marketing
- Recruit content creators and micro influencers as part of monthly campaigns to drive discovery and demand for our at home test kit business, managing the program as a direct response program
- Develop and track influencer analytics, determining level of spend, return, and engagement yielded from influencer campaigns
- Manage briefs and recruitment playbook, identifying the influencer strategy that works well for our brand and products
- Work with influencers on sparking / whitelisting assets on paid social that show promise for improving our paid economics
- Organic Social
- Manage our social calendar and organic strategy, focusing on content that drives engagement, reach, and sales
- Oversee the production process with our internal brand team and contractors that supports our social calendar and campaigns, while being native to social platforms
- Edit and curate organic assets alongside content creators and the internal team for quick use on social platforms
Who You Are :
PI264379981
