What are the responsibilities and job description for the Marketing Manager position at Everstory Partners?

Job Description

Description : Why Everstory

At Everstory Partners, our mission is to create supportive spaces where individuals and families can find solace, meaning, and hope in the midst of loss. At the heart of our mission is a deep understanding of the profound and complex nature of grief. Every person’s journey through loss is unique, and we are committed to providing compassionate and personalized support.

We also believe that grief is not a problem to be solved or a burden to manage alone, but rather a natural and beautiful part of the human experience. Backed by our national strength and our local partners’ role is to be a steady presence, a source of comfort and guidance, and a partner in celebrating the life and legacy of the person who has passed.

The Impact You Will Make

The Marketing Manager is responsible for overseeing the development, management and successful launch of Everstory new products and services, collaborating with cross-functional teams to ensure offerings are meeting consumer needs and company goals. The Everstory Marketing Manager upholds the “voice of the consumer” within the company and will translate needs into go-to-market plans to support sales teams across multiple locations.

Essential Duties and Responsibilities

Conduct market research to identify trends, consumer needs, and opportunities for new products.
Collaborate with cross-functional teams to develop and refine product launch strategies.
Assist in creating product development plans, timelines, and forecasts.
Oversee product development from ideation to launch, ensuring timely execution within budget.
Define product specifications with Operations and incorporate key features into marketing materials.
Analyze market trends and competitive offerings to identify opportunities for differentiation.
Monitor industry developments and consumer feedback to refine product and marketing strategies.
Develop product positioning, messaging, and promotional content in partnership with Marketing.
Equip Sales with product knowledge, sales tools, and training materials.
Serve as the primary liaison between teams to ensure alignment on product management and launches.
Facilitate communication for seamless execution of marketing initiatives.

Requirements :

Bachelor’s degree in business, marketing or related field preferred.

3 years of brand, product or marketing management experience, preferably supporting multiple marketing functions.

Experience working for a multi-site, multi-state organization is a plus.

Experience with graphic design; knowledge of Adobe InDesign and Canva a plus.

Experience using project management software; knowledge of Monday.com a plus.

Experience using a Customer Relationship Management (CRM) software system; knowledge of HubSpot a plus.

Ability to work both independently and collaboratively with cross-functional teams.

Demonstrated ability to deliver results, manage multiple projects and meet deadlines.

Strong attention to detail.

Empathy, discretion, and an understanding of the sensitive nature of our services. A commitment to maintaining the highest level of professionalism and respect in all communications.

Must possess valid driver's license.

Core Competencies

Customer Focus – dedicated to meeting the expectations and requirements of internal and external customers. Gets first-hand customer information and uses it for improvements in products and services. Acts with customers in mind. Establishes and maintains effective relationships with customers and gains their trust and respect.

Compassion – genuinely cares about people. Is concerned about their work and non-work problems. Is available and ready to help. Is sympathetic to the plight of others not as fortunate. Demonstrates real empathy with the joys and pain of others.

Ethics and Values – adheres to an appropriate and effective set of core values and beliefs during both good and bad times. Acts in line with those values. Rewards the right values and disapproves of others. Practices what he / she preaches.

Role Competencies

Interpersonal Savvy – Relates well to all kinds of people – up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact.

Organizing - can marshal resources (people, funding, material, support) to get things done. Can orchestrate multiple activities at once to accomplish a goal. Uses resources effectively and efficiently. Arranges information and files in a useful manner.

Priority Setting – spends his / her time and the time of others on what’s important. Quickly zeros in on the critical few and puts the trivial many aside. Can quickly sense what will help or hinder accomplishing a goal. Eliminates roadblocks. Creates focus.

Process Management - good at figuring out the processes necessary to get things done. Knows how to organize people and activities. Understands how to separate and combine tasks into efficient workflow. Knows what to measure and how to measure it. Can see opportunities for synergy and integration where other can’t. Can simplify complex processes. Gets more out of fewer resources.

Written Communication - able to write clearly and succinctly in a variety of communication settings and styles.

Work Environment :

On-site at our Altamonte Springs, FL Support Center, M-F required.

Our Investment in You

Everstory Partners is proud to provide our employees with a quality work environment and opportunity for both personal and professional growth. As part of our ongoing commitment, we offer a competitive benefits package for our Full-Time Employees including : Medical, Dental, 401k with a company match, Life, Short-Term Disability, Long-term Disability, Vision, Tuition Reimbursement, Employee Discount Programs, Generous PTO Programs, Volunteer Opportunities & much more!

Everstory Partners is an Equal Opportunity Employer and is committed to employing a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, military or veteran status, gender identity or expression, or any other basis protected by local, state, or federal law.

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