MARKETING SPECIALIST: CLIENT SUCCESS FOCUS

Join VIV's Team of Digital Marketing Professionals

ABOUT VIV

VIV is a leading digital marketing and technology company that empowers thousands of businesses across the U.S. through strategic marketing solutions, innovative tools, and exceptional support. Our success is built on creating lasting partnerships with our clients, helping them achieve measurable growth and sustainable results.

THE OPPORTUNITY

We are seeking an accomplished Marketing Specialist to join our Client Success team. This role bridges professional marketing expertise with exceptional relationship management, positioning you as a trusted advisor to our valued clients.

COMPREHENSIVE RESPONSIBILITIES

Client Partnership Management:

• Develop and manage a portfolio of client relationships, serving as their primary point of contact and strategic advisor
• Conduct monthly performance calls and quarterly business reviews that demonstrate clear ROI and strategic value
• Create customized client communication plans to ensure proactive engagement and satisfaction
• Identify early warning signs of client concerns and implement targeted retention strategies
• Document client interactions, feedback, and strategic decisions in our CRM system
• Coordinate cross-functional collaboration between clients and internal marketing specialists
• Maintain exceptional response times (within 24 hours) for all client communications
• Facilitate smooth onboarding transitions from sales to ongoing client management

Strategic Marketing Guidance:

• Analyze marketing performance data across multiple channels and prepare client-facing reports
• Translate technical marketing metrics into clear business outcomes clients can easily understand
• Provide expert consultation on SEO performance, website analytics, paid advertising results, and social media engagement
• Identify strategic opportunities to enhance campaign effectiveness based on performance trends
• Recommend service expansions or adjustments to improve client results and satisfaction
• Stay current on digital marketing best practices to provide clients with innovative recommendations
• Conduct periodic competitive analyses to ensure clients maintain market advantages
• Collaborate with specialized teams to troubleshoot performance issues and implement optimizations

Operational Excellence:

• Maintain detailed documentation of client preferences, goals, and strategic priorities
• Ensure timely delivery of all marketing deliverables according to established service agreements
• Facilitate workflow between clients and internal marketing implementation teams
• Participate in weekly client success team meetings to share insights and best practices
• Track client satisfaction metrics and continuously improve service delivery approaches
• Contribute to the development of client success processes and relationship management tools
• Assist in creating educational resources to help clients better understand their marketing results
• Support renewal processes and contract extensions with compelling performance data

QUALIFICATIONS

• 2 years of professional experience in client-facing roles at a digital marketing agency or SaaS organization
• Demonstrated knowledge of digital marketing fundamentals including SEO, Google Ads, and social media strategies
• Exceptional communication abilities and presentation skills
• Strong analytical thinking and problem-solving capabilities
• Proven track record of relationship building and client retention

Distinguishing Qualifications:

• Experience with professional project management systems or CRM platforms
• Multi-client portfolio management expertise
• Background in strategic communications or marketing analysis

WHY VIV IS THE RIGHT CHOICE

• Professional work environment in our modern Evansville headquarters
• Established company with a strong market position and growth trajectory
• Access to industry-leading marketing technologies and professional development
• Meaningful opportunity to impact the success of diverse businesses
• Comprehensive benefits package and clear advancement pathways