Director of Commerce

Company Overview:

EZ-ACCESS is the leading provider of aluminum ramps, lifts, and access solutions designed to enhance mobility, accessibility, and convenience in homes, workplaces, and outdoor environments. With a strong commitment to quality, innovation, and customer satisfaction, our products serve a diverse customer base, including individuals, businesses, and government agencies. We are focused on growing our direct-to-consumer (DTC) business while strengthening our retail and B2B channels.

We are looking for a dynamic and experienced Director of Commerce with a strong background in digital marketing and strategic leadership to drive the company's e-commerce growth. This role will play a critical part in shaping the direction of EZ-ACCESS’s online presence, customer experience, and revenue growth. The ideal candidate will not only oversee day-to-day e-commerce operations but also take ownership of high-level strategic initiatives to expand our D2C business, enhance customer engagement, and optimize marketing investments.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Strategic Leadership

• Develop and execute a comprehensive D2C eCommerce strategy to drive growth, profitability, and customer engagement.
• Build channel differentiators that provide both brand and consumer value for shopping on the brand site.
• Leverage consumer insights, market trends, and data analytics to identify opportunities for innovation and expansion in the D2C space.
• Own and oversee the growth strategy for Amazon, Shopify, and additional digital sales channels to maximize revenue.
• Partner with senior leadership to set long-term revenue goals and ensure alignment with corporate objectives.

Customer Experience & Site Merchandising

• Lead the vision and execution for site merchandising, ensuring a best-in-class user experience that drives conversion and brand affinity.
• Optimize navigation, search functionality, and product discovery to enhance the online shopping journey.
• Work cross-functionally with technology teams and external agencies to continuously improve the website’s functionality, appeal, and performance.
• Oversee the development and integration of new digital commerce technologies to enhance the customer journey and increase sales efficiency.

Performance Marketing & Retention

• Oversee performance marketing initiatives, including paid search, display, and social media campaigns, to maximize ROI and customer acquisition.
• Develop and manage email marketing strategies, focusing on segmentation, personalization, and automation to drive customer loyalty and retention.
• Create and scale loyalty programs that enhance customer lifetime value and align with brand values.
• Optimize marketing spend and budget allocation to ensure the highest return on investment across digital platforms.

Team Leadership & Collaboration

• Build, mentor, and lead a high-performing eCommerce team, fostering a culture of collaboration, innovation, and accountability.
• Partner with supply chain, finance, and operations teams to ensure seamless execution of eCommerce initiatives.
• Serve as a key stakeholder in cross-functional projects to integrate eCommerce capabilities across the organization.
• Drive collaboration with retail partners and wholesale distribution to ensure omnichannel success.

Analytics & Reporting

• Define and monitor key performance indicators (KPIs) for eCommerce performance, including traffic, conversion, retention, and profitability.
• Utilize analytics to evaluate the effectiveness of marketing campaigns and customer engagement strategies, driving continuous improvement.
• Develop and oversee a testing roadmap, using A/B testing and other methodologies to refine digital marketing and eCommerce strategies.
• Present regular updates to senior leadership on D2C performance, insights, and strategic recommendations.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelor’s degree in Business, Marketing, eCommerce, or a related field; MBA preferred.

• 7 years of experience in eCommerce, with at least 3 years in a D2C leadership role.
• Extensive experience managing and growing sales on Shopify, Amazon, and other marketplaces.
• Expertise in site merchandising, digital marketing, customer retention strategies, and loyalty program development.
• Strong analytical skills, with a history of leveraging data to drive decision-making and growth.
• Experience leading global teams and working across diverse markets and demographics.
• Strong financial acumen with experience in budgeting, forecasting, and ROI optimization.
• Exceptional communication and interpersonal skills, with the ability to influence stakeholders and align cross-functional teams.
• Passion for consumer trends and a deep understanding of the evolving D2C landscape.

WORK ENVIRONMENT:

• Home office
• Must be able to work at a computer during normal work shift while maintaining a noise and distraction free environment
• Busy, fast paced, multitasking environment
• Ability to listen, hear and comprehend; ability to see and to read, comprehend and assess complex situations; ability to sit at a desk and function in cubed office environment
• Some travel may be required.

Job Type: Full-time

Pay: $95,000.00 - $115,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Compensation Package:

• Bonus opportunities

Schedule:

• 8 hour shift

Work Location: In person

Salary : $95,000 - $115,000