What are the responsibilities and job description for the Head of Sales - Enterprise position at Factory?
The Sr. Associate, Dasher Retention Marketing role focuses on improving the Dasher experience, driving adoption and retention of the DoorDash Crimson financial product. You will manage communications across multiple channels to support experiments and initiatives aimed at increasing Dasher quality and supply. The role involves collaborating with cross-functional teams to develop and execute CRM strategies while analyzing performance to drive results.ResponsibilitiesDevelop, test, and implement CRM strategies to improve the adoption, usage, and retention of DoorDash Crimson.Create CRM automations and execute an A / B testing roadmap to enhance email performance across various channels.Manage the end-to-end development and execution of email, SMS, push, and in-app campaigns, collaborating with multiple teams for creative, legal, and technical input.Set up and monitor complex journeys, triggers, and automations, ensuring accurate routing of dynamic events and data to the CRM platform.Qualifications3 years of experience in marketing or growth, with 2 years focused on lifecycle, email, CRM, or retention marketing.Experience with CRM technology including ESPs, segmentation tools, and complex data systems; familiarity with Braze is a plus.Strong analytical skills with the ability to create, analyze, and drive data-driven marketing campaigns.Bachelor's degree or equivalent experience, along with the ability to manage fast-paced workstreams and multitask effectively.Pride Global offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance, and hospital indemnity), 401(k) retirement savings, life & disability insurance, an employee assistance program, legal support, auto and home insurance, pet insurance, and employee discounts with preferred vendors.#J-18808-Ljbffr