Website Design & Digital Marketing Specialist

Overview

Are you looking for your next career where you can use your skills in web design and digital content management? Our marketing team is growing and is looking for its next Website Development & Marketing Specialist to elevate our online presence and help us shape the digital future of Farrell Equipment. If you have an eye for creativity, not afraid to think outside the box, enjoy analytics, and a passion for web design, this is the position for you. Get ready for a collaborative environment, a creative challenge, and growth!

Responsibilities

Website Management

• Implement and manage search engine optimization (SEO) and search engine marketing (SEM) strategies to increase online visibility and drive traffic to our website
• Regularly audit webpages for updates and improvements
• Assist in the creation of landing and core pages on the company website
• Implementing frontend interfaces and backend functionalities to create seamless user experiences
• Write clean well optimized HTML and CSS code for website layout and interactive elements

Digital Content Management and Analytics

• Monitor and analyze campaign performance metrics, such as conversion rates, click-through rates, and return on investment (ROI)
• Manage and create digital marketing campaign assets including email content creation and execution, paid social media, organic social media, and landing pages
• Conduct in-depth keyword research, ad copywriting, and campaign setup to maximize campaign effectiveness
• Plan, execute, and optimize digital marketing campaigns across various channels, including email, social media, search engine marketing (SEM), and display advertising

Qualifications

• Bachelor’s degree in Computer Science, Marketing, or a related field (Required)
• Experience in website design and development (HTML, CSS, JavaScript, etc.) (Required)
• Working knowledge of HTML and CSS
• Working knowledge of UI and UX (A Plus)
• Ability to manage numerous projects simultaneously and meet deadlines
• Knowledge of media editing software such as Adobe Creative Suite (A Plus)
• Understanding of PPC, SEO, and SEM

Preferred skills

• Experience in Big Commerce or similar e-commerce platform
• Prior knowledge of Mailchimp or other email marketing platforms
• Background in marketing or related fields

Please note this position is a full-time & on -site position in Eau Claire, WI. 

Please send resumes to madisonb@farrellequipment.com