Demo

Content Marketing Specialist

Field Agent
Fayetteville, AR Full Time
POSTED ON 3/7/2025
AVAILABLE BEFORE 6/7/2025

About Field Agent, Inc.

Field Agent is an AI-powered platform purpose-built by CPG executives in collaboration with leading CPG firms to transform how sales and category management teams operate. Backed by a network of 3M contributors, we acquire more than 6 million shelf and display images annually from nearly 50,000 locations. If you're passionate about helping businesses maximize retail performance, revenue, and profit, join us in shaping the future of CPG innovation.

POSITION OVERVIEW

Field Agent is seeking a versatile and skilled Content Marketing Specialist to join our marketing team. This role will be responsible for producing high-quality content across various formats - ensuring our brand voice is consistent, compelling, and amplified. The ideal candidate is a fast, precise, and flexible writer who can adapt to different tones and audiences, manage tight deadlines, and balance multiple projects in a dynamic environment. As a key contributor to our content strategy, the Content Marketing Specialist will work closely with the Product Marketing Manager and Creative Designer to craft messaging that enhances our brand and supports business objectives.

ESSENTIAL DUTIES AND KEY RESPONSIBILITIES

Content Creation

  • Write and edit a high volume of content, including blogs, whitepapers, case studies, sales materials, and email campaigns.
  • Develop clear, persuasive messaging that aligns with Field Agent's brand and business goals.
  • Adapt writing style to match different tones and audiences, from SEO-driven landing pages to engaging outbound marketing copy.

Brand Messaging and Tone

  • Maintain and enhance Field Agent's brand voice across all written print and digital content.
  • Collaborate with marketing leadership to refine messaging that resonates with our customers.
  • Ensure consistency in style, terminology, and positioning across all communications.
  • Agility and Adaptability

  • Manage multiple writing projects simultaneously while meeting tight deadlines.
  • Adjust priorities quickly based on business needs and market opportunities.
  • Work effectively in a fast-paced environment where no two days look the same.
  • Collaboration and Cross-Functional Support

  • Work closely with the Product Marketing Manager, Creative Designer, and broader marketing team to develop integrated campaigns.
  • Support sales and product teams with compelling copy for presentations, one-pagers, and internal communications.
  • Take feedback constructively and iterate quickly to refine content.
  • Research and Industry Awareness

  • Stay up to date on industry trends, competitive positioning, and customer challenges.
  • Conduct research to inform content strategies and ensure accuracy in storytelling.
  • Metrics and Optimization

  • Collaborate with marketing leadership to track content performance and engagement.
  • Use data insights to refine messaging and improve content effectiveness over time.
  • QUALIFICATIONS

    Education and Experience :

  • Bachelor's degree in journalism, communications, marketing, or a related field.
  • 1 year of professional writing experience. Experience in a B2B, SaaS, or retail-focused environment is a plus.
  • Skills and Competencies :

  • Exceptional writing and editing skills with a strong command of grammar and storytelling.
  • The ability to write in multiple styles and tones to fit different audiences and formats.
  • Strong organizational and time-management skills, with the ability to meet deadlines in a high-volume setting.
  • Comfortable working in a fast-moving, flexible environment where priorities shift.
  • Experience collaborating with designers, marketers, and product teams.
  • Familiarity with SEO best practices and digital content strategies is a plus.
  • Preferred Qualifications :

  • Experience writing for the retail, CPG, or technology industries.
  • Knowledge of AP Style or other editorial guidelines.
  • Basic familiarity with content management systems and marketing tools (e.g., HubSpot, WordPress).
  • BENEFITS

  • Competitive salary and bonus structure
  • Paid vacation and sick time
  • Health, dental, and vision insurance
  • Company-paid life insurance
  • Supplemental Insurance
  • 401(k) and Company match
  • Opportunities for career advancement
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