Subaru Event & Brand Coordinator

Findlay is one of the largest & fastest growing automotive groups in Southwest U.S. We're seeking top talent to help grow our business and keep up with the high demand in our marketing department. 

This is a full-time position that offers great compensation. This is a great opportunity for a qualified applicant offering great stability with a growing business. Our mission is to create an atmosphere that promotes honesty, integrity, and respect. 

We are looking for a well-rounded, creative and passionate candidate to join our team with the primary focus of amplifying the visibility of the Subaru Love Promise and improving Findlay Subaru of Las Vegas’s local growth through events that effectively communicate the Subaru Love Promise and its causes and passions. Candidate will assist in developing, maintaining, and executing a portfolio of strategic partnerships and events on a local scale, planning and overseeing events and event calendar, event marketing, while delivering on event objectives for Findlay Subaru of Las Vegas. The partnerships and events support Subaru brand goals by providing unique Subaru experiences that build brand equity, drive consideration, and increase owner loyalty. Use of these experiences and partnerships are to demonstrate the Subaru Love Promise, show support of Subaru owner passion points, and create memorable consumer journey touch points. Candidate will take responsibility of Findlay Subaru of Las Vegas social media channels for the purpose of marketing events, the Subaru brand, and the retailer’s brand and offerings. This is a full-time hourly position schedule, Monday to Friday, but will also include weekends or evenings as required by event schedule. Pay will be commensurate with experience. 
 
Essential Functions and Responsibilities: 

• Assist in executing and tracking marketing initiatives and activities  

• Maintain online submissions of local Love Promise Stories 

• Maintain and strengthen the overall brand through all media avenues 

• Develop and lead engaging experiential marketing series with partners and third-party event vendors that resonate with our customers and target audiences, support Subaru vehicle launches, showcase our vehicles, and integrate the Subaru Love Promise  

• Oversee all event operations under the direction of the Marketing Director 

• Brainstorm and implement event plans and concepts  

• Understand the requirements and details of each event 

• Assist in handling the logistics of event execution and in securing event partners/sponsors as well as necessary paperwork 

• Conduct short and long-term planning and organization for events 

• Serve as on-the-ground support and fulfilling day-to-day administration of events, activities and volunteers 

• Maintain responsibility for lead generation at events 

• Evaluate events’ success and create post-event reports 

• Ensure that partnerships are mutually beneficial and strategically support Findlay Subaru of Las Vegas business and marketing objective  

• Apply continuous improvement to existing projects and partners by finding more significant Return on Investment (ROI) from partnerships, leveraging all partner benefits, exploring new mutual benefits, and finding greater efficiencies 

• Serve as a conduit of information between Findlay Subaru of Las Vegas, our partners and the public. On-camera event interviews and social media appearances will be frequent   

• Ensure that events and partnerships (including partnership stories) are shared and promoted via Findlay Subaru of Las Vegas-owned communications via Relationship Marketing, Social Media, Internal Communications, and Website Operations 

• Create content and maintain consistent posts on all social media platforms to highlight events, the Subaru brand and Findlay Subaru of Las Vegas 

• Assist in planning and production of relevant broadcast spots and longer form content for social media, in-store and internal distribution 

• Assist with design elements when creating promotional materials 

• Cycle and maintain up-to-date POP marketing materials  

Qualifications / Requirements 

• Bachelor’s Degree in Marketing/Communications preferred, or minimum four years relative work experience 

• Project coordination experience 

• Ability to effectively multitask and successfully prioritize tasks and deadlines 

• Excellent organizational, interpersonal, and administrative skills 

• Superb written and verbal communication skills 

• Critical thinker with strong problem solving and research proficiency 

• Ability to comprehend and interpret media and marketing strategies 

• Experience with non-profits, cause marketing, brand partnerships, contract negotiations, or experience related to these areas 

• Proficiency with social media platforms and business friendly social media marketing practices 

• Proficiency with Microsoft Office Suite 

• Proficiency with Adobe Creative Suite or other creative software 

• Some video production and non-linear editing experience 

• Will occasionally require ability to lift 50lbs and stand for extended periods