What are the responsibilities and job description for the Digital Marketing Specialist Paid Marketing ECommerce Focus position at FIT FACTORY USA, LLC?
Job Summary :
We are seeking a results-oriented Digital Marketing Specialist to lead the development and execution of a paid marketing strategy designed to drive e-commerce sales. In this role, you will manage and optimize paid advertising campaigns across multiple platforms, leveraging data-driven insights to maximize ROI and support revenue growth. The ideal candidate has a strong background in paid media, analytics, and e-commerce and thrives in a fast-paced, performance-driven environment.
Key Responsibilities :
Paid Advertising Campaign Management :
Develop, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta Ads
Facebook / Instagram), TikTok, Pinterest, and others to drive
online sales.
Conduct audience targeting, keyword research, and ad placement strategies to ensure maximum visibility and conversion rates.
Budget Management :
Allocate and manage paid media budgets to achieve defined sales and ROI targets.
Monitor daily spend and campaign performance to adjust bids and strategies in real time.
Performance Optimization :
Continuously test ad creative, copy, and landing pages to enhance campaign performance.
Leverage A / B testing and multivariate experiments to refine approaches.
Analytics and Reporting :
Analyze campaign performance metrics such as CTR, CPC, ROAS, and conversion rates using tools like Google Analytics,
Looker Studio, and platform-specific dashboards.
Provide actionable insights and regular performance reports to stakeholders, showcasing campaign effectiveness and opportunities for growth.
Collaboration and Strategy Development :
Partner with creative, product, and content teams to create compelling ad creatives and landing pages optimized for conversions.
Contribute to the overarching digital marketing strategy, ensuring alignment with business objectives and e-commerce goals.
Market Research and Trend Analysis :
Stay updated on industry trends, competitor strategies, and platform updates to identify new growth opportunities.
Experiment with emerging advertising channels and technologies to stay ahead of the curve.
Qualifications :
Bachelor’s degree in Marketing, Advertising, Business, or a related field.
2-4 years of experience managing paid digital marketing campaigns, preferably in e-commerce.
Proficiency in ad platforms such as Google Ads, Meta Ads Manager, TikTok Ads, and Pinterest Ads.
Strong analytical skills with experience using Google Analytics and other data tools.
Demonstrated success in meeting or exceeding e-commerce sales and ROAS targets through paid advertising.
Knowledge of customer acquisition funnels and e-commerce best practices.
Excellent organizational skills and ability to manage multiple campaigns simultaneously.
Experience with e-commerce platforms like Shopify.
Familiarity with advanced audience segmentation techniques and remarketing strategies.
Knowledge of affiliate marketing and influencer partnerships.
Basic understanding of SEO and organic marketing as complementary strategies.
What We Offer :
Competitive salary and performance-based bonuses.
Comprehensive benefits package, including health insurance and retirement plans.
Professional development opportunities and access to industry-leading tools.
Wellness perks, including gym memberships and discounts on products and services.
Keep a pulse on the job market with advanced job matching technology.
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.
Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right.
Surveys & Data Sets
What is the career path for a Digital Marketing Specialist Paid Marketing ECommerce Focus?
Sign up to receive alerts about other jobs on the Digital Marketing Specialist Paid Marketing ECommerce Focus career path by checking the boxes next to the positions that interest you.
Not the job you're looking for? Here are some other Digital Marketing Specialist Paid Marketing ECommerce Focus jobs in the Henderson, NV area that may be a better fit.
We don't have any other Digital Marketing Specialist Paid Marketing ECommerce Focus jobs in the Henderson, NV area right now.
