What are the responsibilities and job description for the Strategic Business Development Manager position at FloraCraft?

Who we are :

FloraCraft Corporation is a family-owned, Michigan-based company and the world's leading manufacturer of foam products for the craft and floral industries. For over 75 years we have been dedicated to making it easy for creators everywhere through our innovative and high-quality products.

At FloraCraft, we pride ourselves on our commitment to excellence, diversity, and sustainability. Our team is the heartbeat of our organization, driving innovation and providing exceptional products to our customers.

We believe in giving back to our community by supporting the arts, education, sports, and other initiatives that make Ludington a wonderful place to live and work. Our mission is to honor our heritage by delivering superior products and services, fostering a fun and inclusive workplace, and contributing positively to our community.

Join us at FloraCraft, where creativity and innovation come to life!

What you'll do :

We are seeking a dynamic and strategic National Account Manager / Sales Manager to join our team, reporting directly to the SVP of Sales. This pivotal role is designed to drive growth with established accounts in the Craft Industry. This position will collaborate with other internal departments to provide merchandising thought leadership and enhance brand strategy driving sales activities which support exponential revenue growth. The ideal candidate will be a catalyst for delivering both annual and long-range plans through strategic vision and tactical execution.

Drive strategic vision and tactical execution to deliver annual and long-range plans.
Develop strong knowledge of assigned customers, and Company's products, processes and core competencies.
Deliver revenue objectives through robust collaboration with customers and internal personnel creating solutions and products which appeal to assigned Channel.
Become the internal expert for assigned Channel who guides the organization toward success.
Foster customer relationships, up and down the chain of command, by creating credibility, developing trust, deploying consultative selling techniques and providing outstanding service.
Utilize performance metrics (internal and POS), consumer insights and syndicated data to provide fact-based propositions that accomplish sales and profit objectives for both the Company and customer alike.
Prepare, conduct and report on customer meetings (video and in-person) utilizing PowerPoint decks with sales history, defined opportunities, trends etc. that will enhance the consumer experience and provide an action-oriented response.
Be the lead point of contact for all assigned customer topics, anticipate the customer's needs, work cross-functionally within the company to help the customer succeed, ensure deadlines are met and customer expectations are exceeded.
Prepare sales budget and monthly estimate reviews; monitor and approve expenses of direct report(s).
Assist in the development of annual, long and short-term marketing strategy and plans.

Supervisory Responsibilities :

Hire and develop the Sales Support team, providing guidance, training, and professional development opportunities to enhance their skills and performance.

Conduct performance evaluations that are timely and constructive.

What you'll need :

Strong written and oral communication skills and the ability to communicate effectively with customers and all levels of the organization.

Strategic thinker with effective time management skills and excellent interpersonal skills who is organized, detail oriented, analytical, customer-focused, a critical thinker with emphasis on solutions, able to effectively manage processes, emphasizes excellence, a self-starter, motivated and possesses a positive attitude along with warm professionalism.

Ability to handle negotiation, changing priorities, and work on multiple projects simultaneously.

Supervisory and leadership skills.

Proficient with Microsoft Office Suite (Outlook, Excel, Word, PowerPoint, OneNote) with an emphasis on Excel and PowerPoint.

Driven by a thirst for knowledge and is deeply curious.

Has an obsession for understanding customer and consumer behavior. Lives, breathes and dreams about how to better reach & understand consumers of our products.

Ability to interpret data and determine key actions in response

Ability to take initiative and work autonomously.

Works well with ambiguity and asks the right questions to get at the solution.

Strong planning, organization and project management skills, along with excellent presentation skills.

Bachelor's Degree in Business Administration, related field or relevant experience.

A proven track record of results with a bias for action

3-5 years of experience in account sales to CPG retailers; experience with national Craft retail accounts and / or Floral Wholesale / Florists, a plus.

Ability to travel as required.

Why Join Us?

Competitive wages & Bonus potential

Opportunity to work with a great culture

Great Benefits - vacation, medical, dental, vision, FSA, company-provided life insurance and short-term disability, company sponsored long-term disability, job-related tuition reimbursement, 401(k) and profit sharing

Location :

Although this position can be remote, there is strong preference for a candidate based out of Michigan, Ohio, or Texas and close to a major airport.

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Strategic Business Development Manager

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