What are the responsibilities and job description for the Vice President, Marketing position at Focus Brands LLC?
Qualifications
Bachelor's Degree in Business, Marketing, Communications, Advertising, or related field (Preferred)
More than 15 years of experience in marketing or advertising (Preferred)
4-7 years of experience in leadership (Preferred)
Experience in successfully managing multiple agencies including a national media agency (Preferred)
Retail, franchisee, restaurant, food, beverage, and / or international experience (Preferred)
Strong knowledge of national and local traditional and digital media planning and buying
Ability to develop and align strategic marketing and advertising plans with brand objectives
Ability to communicate complex concepts in clear, concise language; demonstrate active listening while engaging others; and establish, implement, and clearly communicate strategies that align with business needs and objectives to gain buy-in from stakeholders
Ability to develop and maintain positive business relationships (e.g., senior management, stakeholders, other departments) and foster an environment of mutual respect, understanding, trust, and support
Ability to adapt and adjust planned work through analyzing work demands, competing priorities, and tight deadlines
Ability to assess situations, provide counsel, and identify solutions that resolve challenges / issues while considering the best interests of all parties
Ability to mentor, motivate, and guide staff toward achieving goals; drive accountability; provide ongoing, thoughtful, constructive feedback effectively; and recognize a job well done
Responsibilities
Primarily accountable for reflecting the brand ambition / positioning / architecture in all elements of communication / marketing programs across all channels
Orchestrates, aligns, and influences Franchise organizations around the Annual Operating Plan and long-term 5-year plan
Responsible for managing and orchestrating Franchisee Advisory Council meetings, activities, plans, etc.
Leads strategic development of brand marketing plan and calendar to increase brand relevance, drive profitable sales, increase visitation, and create interest / excitement for the brand
Develops long-range brand goals and objectives for domestic markets
Leads development of analysis of marketing programs and adjusts strategy and tactics to increase effectiveness
Develops and implements marketing and advertising strategies based on promotion, brand, and menu objectives
Monitors and analyzes performance of marketing initiatives for continual optimization
Provides strategic direction and maintains execution cadence for key national agencies
Partners with cross-functional department leaders to ensure brand promise is delivered to all consumers (multi-channel)
Provides strategic leadership and executional direction to the Franchise Marketing team
Collaborates with the Channels and International teams to approve marketing materials across the channels, build the brand, and increase revenue
Creates the national marketing calendar, including annual core pillars, key new product initiatives, system-wide promotions, and programs to increase sales
Accountable for ensuring national and local funds generate ROI above category benchmarks
Executes all marketing aspects of the brand's technology programs, in alignment with the frameworks of Shared Services
Partners with the marketing and creative teams to create marketing elements (e.g., media, digital, social) and local / franchisee
Collaborates with the brand team and Shared Services to plan and conduct consumer and market research to identify opportunities for increased sales
Develops, manages, and has financial responsibility for the national brand marketing / advertising budget
Plans the Ad Fund based on the centralized Ad Fund tool and ensures all fees and invoices are allocated to the correct cost center
Partners with menu management / culinary team members to lead the development of the consumer-focused menu strategy
Oversees the culinary team to test and introduce new products, build existing menu platforms, and ensure quality
Collaborates with the international team on menu innovation
Builds and directs a high-functioning team
Recognizes and plans for inter-dependencies associated with restaurant-level execution of marketing and menu programs
Instills in team members the need for collaboration across Brand disciplines and Focus departments
Holds others accountable for conducting business in a legal and ethical manner
Oversees people processes and programs across the team to ensure talent for current and future needs
Attracts, retains, and develops highly effective professionals and support staff
Cultivates a bench of leadership and talent to deliver results and support future growth
Determines work methods and directs the work of associates
Drives the establishment of performance goals and provides ongoing feedback, coaching, and development
Evaluates and determines hiring, promotion, salary recommendations, and all employment-related decisions
Identifies individual and team skill gaps, developmental areas, and opportunities
Serves as the expert on actionable consumer insights and the development of consumer-focused strategies
Accountable for calendaring the annual consumer plan to achieve sales, traffic, and EBITDA objectives
Provides requirements for demand generation tools and leads brand-level execution of demand generation capabilities
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