Director Brand Communications

Category/Area of Expertise: Marketing
Job Requisition: 416445
Address: USA-NC-Salisbury-2110 Executive Drive
Store Code: Mktg - Advertising & Promo (2760899)

At Food Lion, Associates are the most important assets to our organization. We want associates to have meaningful careers full of variety and challenges. Each associate contributes to the overall success of Food Lion, and in return, we strive to provide all associates with a fulfilling work experience and reward performance and commitment. We are committed to the professional development of our associates through on-the-job learning opportunities and training.

Position Summary

Responsible for the development of the Brand voice and personality by partnering with the Marketing Lead and Brand creative agency. Responsible for leading the overall Brand communication platform that delivers on the Brand Strategy and Purpose, all within the Brand's personality with the intent to deepen the emotional connection with customers. This position leads the concept, design, and delivery of on-strategy creative across ALL marketing contact points (Broadcast, In-Store, Circular, collateral, etc.) inclusive of all Digital marketing elements. Also responsible for ensuring that any use of the Brand that is created outside of marketing is within the approved style guide as determined by this position. This person leads the brand communications team in continually enhancing the Brands image that will increase awareness, emotional connection and break through the clutter of competitive communication. Also, builds the department's ability and capacity to create value through on-time, flawless execution.

Principle Duties and Responsibilities

• Directs the strategy and creation of a seamless and integrated brand experience for customers across all vehicles and channels
• Owns the brand personality and ensures consistent look & feel across the organization.
• Responsible for all advertising creative development and production that align to the overall Brand strategy
• Lead an extensive team of highly specialized and creative designers to ensure strategic initiatives are met and KPI's are delivered while building associate engagement
• Responsible for the strategy and development of in-store communication, including décor that delivers on the overall Brand communication strategy
• Oversees the weekly circular development process, including the creative development and production accounting for $35m in annual spend.
• Manages an internal Print Shop team to ensure weekly retail signage needs are met.
• Drive operational efficiencies in the creative and production process to improve costs and/or speed to market
• Responsible for transparency in accounting, budget controls, and quality monthly estimates of expense and budgets

Basic Qualification

• Minimum 10 years direct experience in building and managing a consumer brand

Preferred Qualification

• Proven track record in the development of a Brand communication campaign that aligns with the set Brand strategy.
• Deep knowledge of traditional and digital advertising as well as new media evolution and customer communication channel convergence
• Proven expertise in key digital disciplines/platforms including creative website and app development and user experience

Education

• Master's degree (preferred)
• Bachelor's degree

Experience

• Retail experience preferred
• Experience in retail store décor design
• Knowledge/experience of the pre-production process for a weekly flyer

Skills and abilities

• Demonstrated ability to take a Brand strategy and bring it to life through a strategic Brand communication plan and advertising campaign across all media channels.
• Must have demonstrated ability to work in digital, print, direct marketing, in-store point of sale and broadcast media
• Ability to execute on creative projects from concept through production
• Must have demonstrated ability to utilize a traffic/project management process/work flow
• Must be able to work in a deadline driven environment, while not compromising quality
• Strong conceptual skills with ability to self-execute when necessary
• Ability to synthesize information from multiple sources into clear visual solutions

Competencies

• Must have demonstrated ability to manage and develop the skills of a team of in-house designers and work with external agencies as well.
• Excellent project management skills
• Strong written and verbal communication skills
• Strong interpersonal skills and proven competency at cross-functional collaboration at all levels of the organization

Travel

• Minor - 10% - 15%

Food Lion provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related conditions) national origin, age, disability, sexual orientation, veteran status, gender identity or gender expression or any other characteristic protected by law.

If you have a disability and require assistance in the application process, please contact our Recruiting Department at recruiting@foodlion.com

Salary : $35