Performance Creative Strategist

FSD (Food52, Schoolhouse & Dansk)

Our family of brands includes Dansk, the heritage home brand from Denmark; Schoolhouse, the lighting and lifestyle goods company based in Portland, Oregon; and Food52, the curated cooking and home destination based in Brooklyn, New York.

ABOUT THE ROLE:

The Performance Creative Strategist at Food52 will play a pivotal role in driving audience growth through data-driven and innovative creative strategies. This individual will be responsible for bridging the gap between performance marketing and creative storytelling to develop high-performing assets that engage audiences, elevate our brand, and drive measurable results. As part of the Audience Growth team, you will collaborate cross-functionally with Marketing, Content, and Design to craft and optimize creative strategies that fuel Food52’s growth across paid media channels.

KEY RESPONSIBILITIES

• Develop, execute, and optimize creative strategies for performance marketing campaigns across channels including social, search, display, and emerging platforms.
• Partner with the Creative and Content teams to produce high-impact assets that align with Food52’s brand voice and resonate with target audiences.
• Analyze campaign performance metrics and use insights to guide creative iteration and future strategy.
• Manage and oversee A/B and multivariate testing for creative concepts, formats, and messaging to improve engagement and conversion rates.
• Stay informed on industry trends, consumer behaviors, and competitive creative strategies to ensure Food52 remains a leader in innovative marketing practices.
• Collaborate with media buying teams to ensure creative aligns with placement specifications and performance goals.
• Drive creative briefs and feedback loops with external agencies and internal teams to ensure clarity, quality, and timeliness of deliverables.

ADDITIONAL FUNCTIONS

• Act as a creative thought leader and advocate within the Audience Growth team, providing strategic insights and recommendations to stakeholders.
• Identify opportunities to expand Food52’s reach through new platforms, content formats, and audience segments.
• Build and maintain a library of high-performing creative assets to streamline production processes.
• Work with analytics teams to develop dashboards and reporting mechanisms that clearly illustrate creative impact.

SUCCESS METRICS

• Improvement in key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Timely delivery of creative assets that meet or exceed campaign goals.
• Successful execution of testing plans with actionable insights that inform future creative strategies.
• Growth in audience engagement and acquisition driven by innovative creative approaches.
• Alignment of performance creative with Food52’s overall brand identity and marketing objectives.

QUALIFICATIONS

• 3–5 years of experience in performance marketing, creative strategy, or a related role, ideally within a digital-first or e-commerce company.
• Proven ability to translate data and insights into actionable creative strategies.
• Strong understanding of paid media platforms (e.g., Meta, Google, TikTok, Pinterest) and their creative requirements.
• Experience collaborating with designers, copywriters, and other creative professionals to produce high-quality assets.
• Analytical mindset with a track record of using performance data to inform and optimize creative decisions.
• Excellent communication skills and the ability to present creative concepts and performance insights to stakeholders.
• A passion for food, home, and lifestyle content is a plus.

WORKING AT FOOD52

Food52 is committed to providing our team with a competitive benefits package. Some of our benefits for 2024 include:

• Health benefits (medical, dental, and vision)
• Unlimited paid time off
• Monthly fitness reimbursement
• Citibike (NYC) or BikeTown (PDX) company-sponsored annual membership
• Generous employee discount across our brand portfolio
• 401K
• FSA / HSA

COMPENSATION

For residents of CT, NJ or NY the compensation for this role is $100,000 - $120,000. Factors used to determine the salary range for a given position may impact what salary within the stated range may be offered to any particular candidate (e.g., years of experience, level of education obtained, etc.).

This is an exempt role.

The target pay range for this role is between $100,000 - $120,000.

This role is eligible for participation in our annual bonus program.

EEO STATEMENT

Food52 is proud to be an equal opportunity workplace, providing equal employment and advancement opportunities to all team members. We value diversity and recruit, hire, and promote individuals solely based on talent, qualifications, competence, and merit. We evaluate candidates without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics as required by law and as a matter of our company values.