What are the responsibilities and job description for the Paid Digital Media Specialist / PPC position at FoodieLand?
Company Description
FoodieLand is the leading food festival operator in the United States. Operating over 16 events with a total attendance of over 1M annually.
Role Description
We are currently seeking a dynamic full-time PPC Media Specialist to join our team. In this role, you will be pivotal in crafting, executing, and refining paid marketing campaigns across diverse platforms, including Facebook, Instagram, Google, and TikTok. The ideal candidate will be enthusiastic about paid marketing, have a proactive and data-centric approach, and have a track record of optimizing budget allocation to drive increased paid traffic and revenue.
Qualifications
- A bachelor's degree in marketing or advertising or a related field is preferred.
- Minimum of 3 years' experience in Paid Search (PPC) account management.
- Proficiency in Google Ads and Google Analytics, with relevant certifications.
- Prior experience in an agency setting is advantageous.
- Demonstrated expertise in orchestrating successful campaigns on Instagram.
- Exceptional tracking, analytics, and reporting proficiency, particularly with Google Analytics.
- Outstanding communication skills, both written and verbal.
- Meticulous attention to detail and strong organizational abilities.
Location and Hours :
Our headquarters are in Monrovia, CA. However, remote work is feasible for candidates located in most regions across the United States. Flexible hours are available, with an average commitment of 40 hours per week.
Compensation :
Salary : $75,000 - $85,000
