What are the responsibilities and job description for the Paid Digital Media Specialist position at FoodieLand?
Company Overview
FoodieLand is the leading food festival operator in the United States, hosting over 16 events annually with a total attendance exceeding 1 million.
About This Role
We're seeking a full-time PPC Media Specialist to contribute to our team. In this position, you'll be instrumental in developing, executing, and refining paid marketing campaigns across platforms like Facebook, Instagram, Google, and TikTok. The ideal candidate will possess enthusiasm for paid marketing, a proactive approach, and a proven track record of optimizing budget allocation to drive increased paid traffic and revenue.
Requirements
- A bachelor's degree in marketing or advertising or a related field is preferred.
- A minimum of 3 years' experience in Paid Search (PPC) account management.
- Proficiency in Google Ads and Google Analytics, with relevant certifications.
- Prior experience in an agency setting is advantageous.
- Demonstrated expertise in orchestrating successful campaigns on Instagram.
- Exceptional tracking, analytics, and reporting proficiency, particularly with Google Analytics.
- Outstanding communication skills, both written and verbal.
- Meticulous attention to detail and strong organizational abilities.
Work Arrangements
Our headquarters are located in Monrovia, CA; however, remote work is feasible for candidates in most regions across the United States. Flexible hours are available, with an average commitment of 40 hours per week.
Benefits
- Competitive salary ranging from $75,000 to $85,000 depending on experience.
- Comprehensive medical insurance coverage.
Salary : $75,000 - $85,000
