Director of Marketing and Brand Strategy

Director of Marketing & Brand Strategy

Forsyth Country Day School is a community of learners, preparing our students for what’s ahead. The role of the Director of Marketing & Brand Strategy is to effectively promote Forsyth Country Day School to prospective families as well as current families, past families, alumni, and the community at large.  

The Director of Marketing & Brand Strategy works closely with the Head of School, Associate Head of School for Advancement, Director of Philanthropy & Engagement, Chief of Staff, Director of Admission, and Director of Communications. 

This role advances the mission of the school and the overarching areas of Teaching & Learning and Wellness & Belonging. Admission, Philanthropy, Head of School, Summer Camps, Arts, Athletics, College Counseling, Library, Health Services, International Students/Programs, and Alumni are supported with marketing and communication strategies.

Responsibilities

Brand Strategy & Vision

• Manage the integrity of the brand for the whole school
• Promote the vision, mission, and core values

Advertising

• Create and manage print advertisements
• Develop, coordinate, and track all online and social media advertising
• Evaluate advertising opportunities and stay up-to-date

Social Media

• Write and provide content for and manage all social media
• Engage in social media comments
• Advertise and track results on social media

Website

• Create and manage all website content
• Ensure content reflects the current goals and messages of the school
• Update photos and videos
• Track and evaluate analytics

Communication

• Work collaboratively with the Director of Communications and the Associate Head of School for Advancement on communication strategy
• Assist the Director of Communications with content creation as needed
• Track email communications and review emergency communications and plans

Articles & Mailings

• Coordinate articles for website, promotion, and press releases
• Help develop and implement annual magazine and bi-annual newsletters
• Create effective mailings for Admission and Philanthropy

Planning & Strategies

• Create and implement marketing and communication plans
• Develop and implement marketing strategies for enrollment, retention, and philanthropy

Marketing Materials & Graphics

• Create and promote school videos
• Create graphics for the website, social media, emails, signs, flyers, presentations, posters, and more
• Create brochures, postcards, items, and more for Admission and Philanthropy
• Provide marketing and branding for apparel, signage, business cards, collateral, postcards, photography, videos, and more

General

• Promote all school events through email, social media, signs, and more
• Partner with teachers and division directors to promote student learning
• Evaluate, seek, and support sponsorships
• Regularly report to board advancement sub-committee
• Manage contracts, invoices, and budgets
• Help execute the Strategic Plan
• Stay up to date on current marketing and independent school trends

Qualifications

Education

• Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s degree preferred).

Experience

• 5-7 years of marketing experience, preferably in the education sector or a similar nonprofit/mission-driven organization.
• Proven track record of developing and executing marketing strategies that drive enrollment and increase brand awareness.
  • Experience managing marketing teams, budgets, and external vendors (e.g., graphic designers, web developers).

Skills

• Strong knowledge of digital marketing strategies, including social media, email marketing, content marketing, and website management.
• Proficient with marketing tools like Google Analytics and design tools (e.g., Adobe Creative Suite, Canva).
• Exceptional writing, editing, and communication skills.
• Ability to analyze data to measure the effectiveness of campaigns and make data-driven decisions.

Personal Attributes

• Creative thinker with a strong sense of design and branding.
• Excellent project management and organizational skills.
• Ability to collaborate across departments (Admission, Philanthropy, Academics) to align marketing strategies with school goals.
• Strong interpersonal skills, with the ability to build relationships with faculty, staff, students, and external stakeholders.

Knowledge

• Familiarity with independent school culture and understanding of the unique value propositions of independent K-12 education.
• Up-to-date on industry trends and innovations in marketing and communications.
• Awareness of enrollment management practices and how marketing influences student recruitment and retention.

Other

• Flexibility to work some evenings and weekends for school events and community outreach.
• Commitment to the mission and values of the school, with an understanding of the importance of diversity, equity, and inclusion in messaging and outreach.