Director of Sales & Marketing - Featherstone

Overview

Located onsite in Iowa City, Iowa The Sales and Marketing Director is responsible for managing sales operations and marketing initiatives to drive occupancy and revenue growth for the facility. This role involves lead management, customer relationship management, strategic marketing planning, business development, and departmental management.

Specific Tasks/Duties:

Sales Management:

• Respond, advance, engage, and convert leads according to service line and ministry guidelines.
• Ensure departmental productivity and performance measures are consistently met.
• Ensure compliance with CRM utilization and maintain data integrity.
• Manage the customer experience from initial engagement to admission/move-in, coordinating communication with relevant parties.

Marketing Management:

• Develop and implement an annual sales and marketing plan, including digital strategies, events, promotions, and direct mail campaigns.
• Partner with Franciscan Ministries Sales and Marketing Support Services to develop marketing materials and strategies aligned with the community mission and brand identity.
• Ensure availability of appropriate marketing materials and tools for the community.

Business Development/Strategic Positioning:

• Stay informed about market intelligence and trends.
• Market services to external prospects and key referral sources to expand market share.
• Develop and implement community relation activities to enhance business development and maintain relationships with existing referral sources.
• Monitor changes and new services in healthcare competition and identify opportunities for service enhancement.
• Maintain proficiency in referral source management software and regulatory compliance in marketing communications.

Administrative Duties/Departmental Management:

• Daily management, supervision, and direction of the Sales and Marketing Department.
• Evaluate department staff annually and provide coaching plans for performance enhancement and talent development.
• Complete and submit marketing and sales reports to the community and home office support.
• Develop and manage the departmental financial budget.
• Manage unit inventory and perform other assigned duties

Position Requirements:

• Education: Bachelor’s degree from an accredited college or university required, or four (4) years of experience as a Sales and Marketing Director.
• Experience:
  • Minimum three (3) years’ experience in assisted living and healthcare marketing and sales.
  • Minimum two (2) years’ experience in direct management/supervision.
• Preferred:
  • 2-5 years management experience in a dining environment in a retirement community setting