What are the responsibilities and job description for the Global Director of Marketing-Communications and Brand (hybrid) position at Franke?
Date: Jun 11, 2024
Location: Smyrna, TN (Tennessee), US
Company: franke
About Franke
We, the Franke company with its three divisions, are a world's leading supplier of products and services for domestic kitchens, the professional foodservice systems and the convenience store sector as well as for professional coffee making. With around 60 companies, we are at home on five continents. Over 8,000 employees constantly take on new perspectives to identify opportunities and turn them into inspiring, innovative solutions for tomorrow’s demands.
The Franke Foodservice Systems division is a world-leading supplier of kitchen facilities, equipment and supplies solutions. As a full system manufacturer, distributor and program management partner, we supply global chains in the quick-service restaurant, convenience store and supermarket segments, helping to manage unit growth and upgrade their facilities.
About the job
This role will report to the Global Vice President of Marketing and provides the ideal candidate an excellent opportunity to make a significant contribution to Frank Foodservice Systems future growth.
This leader will manage 3 regional marketing-communications managers, 2 digital marketing leads, and 3 graphic designers.
A successful candidate will collaborate cross-functionally and globally with senior leadership team members to strategically align and ensure the delivery of priority objectives, goals, and messaging for all our marketing initiatives. This will drive the creation of engaging content across communication platforms and campaigns for promotional purposes.
Your tasks
- Create, maintain, and grow new and existing communication platforms (internal and external). This should span across sites, email, and social media, including websites, LinkedIn, YouTube, and others.
- Drive brand guideline development and maintenance. Ensure execution across channels, platforms, and campaigns.
- Oversee content creation. This could involve directly crafting, further develop existing, or providing the creative direction for new engaging content – copy, imagery, video, or otherwise.
- Develop promotional and training content that push boundaries of expectations and best-practices.
- Lead website development and management with specific interest in targeting, SEO, UX design, functional enhancement, and asset management.
- Support regular digital monitoring and management with systems like leveraging analytics tools.
- Co-lead internal and external email and newsletter communication, with result-driven strategy, standards, content, and refinement.
- Define benchmarks, KPIs, and best practices. Optimize content and campaigns to target, convert, and optimize.
- Drive engagement with targeted audiences, industry associations, and partners.
- Lead national and regional tradeshow excellence, from strategy and planning to execution and vendor / show services management. Must have availability to travel and support on-site periodically.
- Lead media planning, creative development, campaign execution across platforms, and measurement.
- Project manage multiple initiatives and campaigns simultaneously with ability to supervise others.
- Work with creative and media vendors to integrate various marketing initiatives across channels.
- Manage and build bottom-up budgets.
Requirements
- A true passion for concise, thoughtful communication.
- Committed to creating clear and engaging content.
- Principled and process-driven to deliver quality, timely results through streamlined execution.
- Relentless curiosity. Always wanting to better understand the why, whether best practices, consumer behavior, or stakeholder feedback.
- Analytical and thrives on data to test and learn in a fast-paced environment.
- Clarity in unpacking and translating high-level feedback.
- Equally comfortable building strategy, directing creative, proofing concepts, and managing stakeholder expectations.
- Values a collaborative atmosphere.
- Bachelor’s degree. MBA a bonus but not mandatory.
- 10 years of marketing experience.
- 3 years leading direct reports.
- 1 year of direct social media and website management experience.
- Proficient in Google Analytics and Hootsuite. Google Analytics Professional or Hootsuite certifications preferred but required.
- Experience using CMS and web development tools like Wordpress for developing landing pages, managing / updating assets, formatting content on-site, enhancing SEO, and designing UX. Preferred but not required: Intermediate-level web-programming and site editing skills.
- Knowledge of search engine optimization (SEO) best practices.
- Exceptional verbal and written communication skills with robust copywriting experience.
- Ease and agility in toggling between big picture and finite details.
- Experience leading complex cross-functional projects or teams.
- Proficient in Adobe creative suite – Illustrator, Photoshop, Premiere Pro, and Adobe After Effects. Preferred but not required: experience with Canva and creative production/design skills/experience a plus.
- Strong project management skills with the ability to supervise multiple projects simultaneously.
- Robust experience leading and building brand guidelines.
- Excellent analytical and time-management skills.
- Ability to ruthlessly prioritize.
- Superior judgment and action in a crisis.
- Experience creating strategic, dynamic cross-channel multi-media campaigns.
- Strong communication capabilities – should be clear and succinct for cascading information internally while engaging for external content development.
- Ability to manage and supervise a diverse group of stakeholders, partner employees, and simultaneously work toward many company initiatives.
What we offer you
- Join our dynamic, international scale-up company as we blaze new trails and shape the future.
- As part of our talented and passionate team, you'll have the opportunity to learn from the best and grow your career.
- With our commitment to training and development, the Franke Academy supports you in charting your own path.
- With our focus on well-being, you'll enjoy flexible and balanced remote working conditions (hybrid).
- Competitive salary.
- Comprehensive benefits package including a free onsite clinic.
- Free life insurance, 401k match up to 4%, paid time off and 11 paid holidays.
Contact details
Nadja Günthard, Global Head of Recruiting & Talent
@ The Headquarters in Switzerland
#LI-NG1
For more information see: www.franke.com
Important information for all executive search companies, headhunters and HR consultants
The Franke Group does not accept unsolicited support from headhunters and personnel consultants for our career opportunities. Any CV/resume vitae submitted to Franke or its employees by external recruitment agencies without a valid written recruitment agreement related to the position in question shall be deemed the sole property of our company. In the event that a candidate presented by an agency is hired in our company and there is no prior agreement, no fee will be paid.
