Senior Director - Marketing Communications

ESSENTIAL FUNCTIONS:

Marketing Strategy:  

• Develop and implement impactful global marketing strategies that align with our organizational objectives and maximize brand visibility
• Lead the planning and execution of comprehensive marketing campaigns across diverse platforms including digital, print, social media, email, physical mailings, websites, landing pages and events
• Grow SAE's brand awareness and presence on a global stage with particular emphasis on Europe and Asia.

Branding and Messaging:

• Craft and execute branding strategies that authentically reflect our mission, vision, and values
• Oversee the overall company and product branding, including design, logo, and messaging, both internally and externally
• Collaborate with stakeholders for cohesive and accurate communication.

 Performance Monitoring:

• Monitor and evaluate campaign performance, measure ROI, and provide regular reports to leadership to enable data-driven decision-making
• Drive the promotion of our resources and brand to maximize visibility, engagement, and overall impact

Content Oversight:

• Oversee marketing content creation, ensuring alignment with strategic messaging, promotion, and engagement goals
• Collaborate with content creators to unify and amplify marketing messages

Website Management:

• Responsible for leading a coordinated web strategy across SAE International, leading the strategy for implementation of websites, mobile apps, and/or other digital products
• Oversee the e-commerce strategy to drive web retail sales, ensuring alignment with branding and strategic objectives

 Managing External Marketing Agencies:

• Manage relationships with external marketing agencies, ensuring their strategies and efforts align with SAE International's goals and standards
• Negotiate contracts and agreements with agencies to secure advantageous terms
• Monitor the performance of external agencies and provide feedback to ensure goal attainment, continuous improvement, and alignment with SAE's goals and mission

Budget and Staff Management:

• Achieve financial objectives by preparing an annual budget, schedule expenditures, analyzing variances, and initiating corrective actions
• Maintain marketing staff by recruiting, selecting, orienting, and training employees
• Develop marketing staff by providing information, educational opportunities, and experiential growth opportunities

MINIMUM REQUIREMENTS:

• 15 years of professional experience in developing and executing successful integrated marketing plans.
• 10 of developing and executing digital/social/mobile marketing plans, managing marketing project, and managing staff
• Proven experience as a Senior Marketing Director or similar role, preferably in a relevant industry
• Strong understanding of market research and data analysis methods
• Excellent communication and interpersonal skill
• In-depth knowledge of various marketing platforms and best practices
• Ability to lead and inspire a team
• Strong project management and organizational skills
• Strong problem-solving skills with a “can-do” attitude
• Strong quantitative and metrics development skills
• Ability to travel 30% of the time