What are the responsibilities and job description for the Director of Marketing & Communications position at Fusion HCR?
Fusion HCR is hiring for a Director of Marketing & Communications for a leading multi family home property management company. Great opportunity to put your mark on a company committed to their marketing strategy and lead a well oiled small marketing team. Onsite position in Long Beach, CA.
Key Responsibilities:
Strategic Leadership:
Customer Acquisition & Retention:
Market Insights & Analysis:
Budget Management:
Experience:
Skills:
Requirements:
Key Responsibilities:
Strategic Leadership:
- Develop and execute a comprehensive marketing strategy aligned with company goals.
- Oversee the in-house call center, ensuring efficient lead capture and nurturing resident needs.
- Manage and mentor a high-performing marketing team across various geographic regions and media (PR, social media, website, etc.).
- Lead the creation, implementation, execution, and vendor contract negotiations, of engaging campaigns across multiple channels:
- PR initiatives (press releases, media relations)
- Signage and advertising (both online and offline)
- Drip email campaigns (lead nurturing, resident communication)
- Social media strategy (content creation, community engagement)
- Website content optimization (SEO, UX)
- Onsite marketing materials (brochures, signage)
Customer Acquisition & Retention:
- Design and execute outreach campaigns to attract new residents.
- Develop and implement resident retention programs to foster loyalty and minimize turnover.
- Establish relationships with apartment organizations and industry partners.
Market Insights & Analysis:
- Design and implement comprehensive market research plans, ensuring data collection methodologies are robust and aligned with strategic objectives.
- Utilize data analytics to measure campaign effectiveness and ROI.
- Prepare comprehensive reports on marketing performance and insights.
Budget Management:
- Develop and manage the annual marketing budget.
- Track expenses and ensure cost-effective resource allocation.
- Event Coordination:
- Plan and execute engaging resident events, leasing events, and community gatherings.
- Represent the company at industry conferences and networking events.
Experience:
- Bachelor's degree in Marketing, Communications, or a related field.
- 10 years of marketing experience, with at least 5 years in a management role.
- Experience in real estate, property management or construction highly desired
- Proven track record of leading successful marketing campaigns across various channels.
- Experience managing a call center or customer service team is a plus.
Skills:
- Exceptional leadership, communication, and interpersonal skills.
- Strong analytical and problem-solving abilities.
- Proficiency in marketing automation tools and CRM software.
- Deep understanding of digital marketing best practices.
- Excellent project management and organizational skills.
Requirements:
- This position may involve significant travel in the first few months to get to know the physical properties, requiring up to 50% travel to client sites and regional offices
