Marketing Manager

• Develop and execute strategic marketing plans to support brand growth and revenue objectives.
• Oversee digital marketing campaigns, including SEO, PPC, email marketing, and social media.
• Manage content marketing efforts, ensuring consistent brand messaging and engaging storytelling.
• Lead product marketing initiatives, including launches, promotions, and competitive positioning.
• Drive lead generation efforts through inbound and outbound marketing strategies.
• Analyze market trends, customer insights, and competitor activities to refine marketing strategies.
• Collaborate with sales and product teams to create compelling marketing materials.
• Oversee website content, UX improvements, and the growth of e-commerce functionality, ensuring a seamless and engaging online shopping experience.
• Manage relationships with external agencies, designers, and media partners.
• Track and report on key marketing metrics, ensuring ROI-driven decision-making.
• Work within Salesforce to manage customer relationships, track leads, and optimize marketing campaigns.
Utilize Salesforce Marketing Cloud to design, execute, and automate personalized marketing campaigns across multiple channels.

• Bachelor's degree in Marketing, Business, or a related field.
• 5 years of experience in marketing, preferably in lighting, technology, or related industries.
• Strong understanding of digital marketing tools and analytics platforms.
• Proven experience in B2B and B2C marketing, including brand building and demand generation.
• Excellent communication, project management, and leadership skills.
• Experience with Salesforce, including CRM management and Marketing Cloud.
Proficiency with Salesforce, Google Analytics, and other marketing automation tools is a plus.

• Be part of an innovative and growing company in the lighting industry.
• Work with a team of passionate professionals dedicated to excellence.
Competitive salary, benefits, and career growth opportunities.

At Fusion Optix, we believe that Bright Minds Make Light Work™. Since 2003, our team of innovators, engineers, and creators has been revolutionizing the way the world experiences light. From our headquarters in Woburn, MA, we design, develop, and manufacture cutting-edge LED components and modules that power lighting solutions in homes, businesses, and critical industries like science, medicine, aerospace, and the military. Our mantra, Bright Minds™, reflects our commitment to fostering a culture of ingenuity, collaboration, and excellence. We are more than a workplace—we're a team of diverse, driven individuals united by a passion for innovation and an unrelenting focus on delivering exceptional results. We value growth and celebrate our people. By promoting from within and rewarding outstanding work, team contributions, and commitment, Fusion Optix ensures that talent and dedication never go unnoticed. Our compensation and benefits are crafted to attract and retain the best. In addition to competitive base salaries, we offer quarterly bonuses, profit-sharing opportunities, and a robust benefits package, including: A Fidelity 401(k) plan with a generous 6% company match. The Gradifi program, helping employees pay off student loans or save for their children’s education. Comprehensive healthcare, dental, life, and disability coverage—with 100% of premiums covered for individuals. Fusion Optix is proud to be recognized as a leader in innovation and growth. We’ve been named one of Red Herring's Top 100 Most Innovative Companies in the Americas and featured in Inc. Magazine's list of fastest-growing manufacturing companies in the U.S.. Our patented technologies are trusted by some of the world’s most iconic brands and can be found in over 40 countries worldwide. Our state-of-the-art, air-conditioned cleanroom production facility in Woburn ensures we deliver unmatched quality and precision in every product. If you’re ready to bring your Bright Mind™ to a team that’s transforming the lighting industry, we want to hear from you! Visit our website at www.fusionoptix.com, follow us on Twitter @fusionoptix, or email us at careers@fusionoptix.com.