Product Marketing Senior Manager – Kitchen Clean-up

At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities.

Interested in joining us on our journey?

As a GE Appliances’ Product Marketing Senior Manager – Kitchen Clean-up, you’ll drive category growth and brand engagement. In this role, you will collaborate cross-functionally with Product Management, Pricing, Brand, Connected, DTC, and Sales teams to shape and execute the commercial growth strategy. The Product Marketing Senior Manager is a proactive leader who generates excitement around the category, influences key stakeholders, and ensures flawless execution of strategic initiatives.

Position

Product Marketing Senior Manager – Kitchen Clean-up

Location

USA, Louisville, KY

How You'll Create Possibilities

Essential Duties & Responsibilities

Creative Content Creation:

• Lead the creative development, messaging, and commercial content strategy for Dishwasher products.
• Develop and implement merchandising programs, including in-store displays, field communications, and promotional planners across all distribution channels.
• Own the commercialization planning for new product introductions (NPI), ensuring seamless execution for field sales teams.
• Collaborate with Product Management to shape product strategies that drive growth.
• Manage NPI checklist activities, coordinating with agencies and stakeholders to deliver high-quality assets on time.
  
  
  

Commercial Initiative Leadership

• Lead product line reviews, customer presentations, and similar initiatives for the microenterprise, in partnership with the sales team.
• Collaborate on strategic commercial initiatives to drive long-term growth, including leadership reviews.
• Collaborate with marketing, brand, sales, insights, training and other commercial teams to drive clear and consistent communications across the commercial organization.
  
  
  

Competitive Intelligence & Brand:

• Monitor competitive landscape to enable agile decision-making and pricing/share optimization.
• Maintain up-to-date competitive pricing and product tracking files.
• Serve as the team expert on the House of Brands strategy, ensuring seamless integration into commercial launch processes.
  
  
  

Digital & DTC Marketing:

• Drive digital engagement and connection rates for Kitchen Clean-up products, leveraging data insights to tailor messaging and offerings.
• Execute and evolve the strategy to increase Kitchen Clean-up software and accessory sales.
• Lead development of content for eCommerce and DTC and work with internal teams for successful execution.
• Own and execute co-marketing initiatives with strategic partners such as P&G.
  
  
  

What You'll Bring to Our Team

Position Competencies (Required Knowledge, Skills, & Abilities)

• Subject Matter Expertise: Demonstrates profound knowledge and expertise in a complex area, serving as a recognized authority within the organization, and operating with minimal oversight from management.
• Exhibits a high level of attention to detail.
• Strategic Contribution: Plays a pivotal role in developing goals and operational plans for the function, leading moderate to significant improvements to processes, systems, or products that directly impact the achievement of organizational results.
• Advanced Problem-Solving: Exhibits advanced problem-solving skills, adept at tackling difficult and complex challenges with ingenuity, analytical thinking, and strategic insight.
• Influence and Leadership: Wields a high degree of influence over stakeholders outside the job function, shaping policies, practices, and procedures through persuasive communication and effective leadership.
• Coaching and Delegation: Successfully achieves work objectives by coaching, reviewing, and delegating tasks to other professionals, fostering their growth and development within the organization.
• Deep Knowledge and Specialization: Possesses extensive and specialized knowledge of the job area, acquired through advanced education and significant experience, often recognized as a specialist within the discipline.
• Systems Knowledge: Proficiency in Microsoft Office Suite and ability to learn design or product line specific programs.
  
  
  

Preferred Competencies

• Working knowledge of Adobe, Photoshop, Salsify, Salesforce, or other creative design suite products
  
  
  

Educational and Experiential Background

• Bachelor’s degree from an accredited university or college in Marketing, Business, or related field; or equivalent experience.
• Minimum of 7 years’ experience in commercial roles, such as sales, marketing, pricing, or operations.
  
  
  

Preferred Education/Experience

• Experience driving growth in Commercial roles, developing and executing Digital strategies (e.g., eCommerce, Direct to Consumer, Digital Marketing, Software Sales/Marketing ) or with data-driven marketing preferred.
  
  
  

Working Conditions & Travel Requirements

• Working conditions are typical for an office environment.
• 15-25% ongoing travel for trades shows, customer meetings, etc. as business needs demand.
  
  
  

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.

By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com